Pepsi is getting ready for the Super Bowl with these two new ads that showcase the halftime show with Bruno Mars as well as pre-gaming a bit earlier smack dab in middle of America with Lee Brice.

When you’re trying to get the whole of America Hyped For Halftime, where do you start? For Pepsi, the answer was easy: smack-dab in the middle. That’s why we traveled to the tiny town of Milligan, Nebraska with a fleet of trucks, a grip of machines spouting free Pepsi, and a very special performance from country star Lee Brice.

Football isn’t football without halftime and halftime isn’t halftime without Pepsi. Check out Pepsi’s latest commercial and share in the joy of the first-ever halftime, caused by—what else?—a classic Pepsi moment. Then, tune in to the Pepsi Super Bowl 48 Halftime Show with Bruno Mars, happening on February 2nd, 2014. Get Hyped for Halftime!

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