Posts tagged NFL
Have you ever wondered if you could beat a Super Bowl Champion Coach in a game of football? Maybe your chances are slim to none in real life, but what about electric football. I am talking about the old school game where the little guys shake and shimmy all over the field. You think you could? Well in the latest Bud Light Up For Whatever TV spot.
The video features an NFL fan who is randomly challenged to a game of “electric football” in a bar by none other than Jimmy Johnson. Yes, Sean is indeed a random fan (not an actor) and he had no idea that Jimmy was going to walk into the bar and challenge him to vibrating football while other patrons cheer along.
And remember, if you’re holding a Bud Light in your hand while watching a NFL game this season, it means you’re #UpForWhatever – and anything can happen.
This week I was invited to go back to school. Now some might cringe to think about going back to school, but this was a very cool campus. It was Nike’s Hyperschool. The curriculum was taught by Nike’s finest tech guys and gals. There was even a surprise guest, who shared his thoughts on why he loves playing in Nike gear. It was Atlanta Falcons running back, Steven Jackson. Here is a fun fact. Did you know that Steven was an intern at Nike? Well believe it or not he was.
And like Steven Jackson many athletes not only wear Nike sneakers, but the clothing from Nike. The technology and research that goes into Nike’s sneakers and clothing is tremendous. Parker Mangum is the Product Lead for Nike Pro Combat. I spoke with him about the development of the clothing and how they talk with athletes to improve their gear. Usually it is about a two to three year process from the initial talks to the finished product.
The Hyperschool went over a few items from their Nike Pro Hyperstrong, Nike Pro Combat Baselayer, and Hyperwarm Flex lines.
Over the past two years, Nike partnered with Stats, Inc. for an unprecedented analysis and look inside football’s significant uptick in pace and contact across all levels of the game. Using a proprietary database, historical play frequencies and balance charts were created to help analyze how the game is changing. In addition, countless hours of game film were used to quantify and specify contact – both in frequency and location.
Stats, Inc looked at a cross section of NCAA teams over the course of the 2012 and 2013 seasons, as well as six areas of an athlete’s body: shoulder, chest, hip, knee, thigh and back.
Over the years athletes have said that they want lightweight padding that isn’t distracting – without sacrificing speed or performance. Pads have gone from “big and bulky” to “fast and flexible,” just like the athletes. Originally launched in 2009, Nike Pro Combat Hyperstrong is ergonomically designed to provide sport-specific protection to athletes without restricting flexibility or speed. Today, Nike has re-engineered its Nike Pro Combat HyperStrong collection to be stronger, more breathable, and 30 percent lighter than before. Hyperstrong is designed to integrate seamlessly into the football uniform as a lightweight extension of the body.
Here is a breakdown of some their products.
•The Nike Pro Combat Hyperwarm Flex Tight is engineered for warmth and moisture-wicking. Dri-FIT pods are strategically placed for zoned warmth where you need it most. Breathability-variant mesh areas provide strategic ventilation for optimal thermoregulation. Seamless knit construction adds mobility and flexibility while also eliminating distraction in cold-weather conditions.
•The Nike Pro Combat Hyperwarm Dri-Fit Max Shield Fitted Mock keeps out rain and wind through a stretch-woven overlay in the chest and sleeves. Dri-Fit Max fabric wicks sweat for comfort in the cold. Mesh back pods increase airflow to keep you cool.
•The Nike Pro Combat Hyperwarm Dri-Fit Max Mock implements a Dri-FIT Max twill interior to accelerate the pull of moisture away from the skin’s surface, keeping the body dry and eliminating the chilling effect. Side mesh gussets allow for extra breathability and full range of motion, while lightweight jersey panels help reduce bulk and lock in warmth.
•The Nike Pro Combat Hyperstrong 3.0 Compression 4-Pad Top and ¾ Pant is part of Nike’s sport-specific range that includes strategically placed padding for impact protection. With newly-designed, ultra-flexible 7mm DeTech foam padding at the shoulders and ribs, it provides maximum protection and less bulk than its predecessor. Dri-FIT fabric wicks away sweat as four-way stretch material provides enhanced range of motion and optimal breathability when the action heats up.
•The Nike Pro Combat Hypercool Fitted Sleeveless 3.0 Top features open-mesh zones for ventilation and Dri-Fit fabric to help keep athletes dry and comfortable. Warp-knit material in the back creates tear-resistant durability.
•The Nike Pro Combat Recovery Hypertight is designed to be worn during active recovery, in between competition. The graduated compressive design strategically targets different zones of the leg at different pressures to reduce muscle swelling — firmest at the ankle where swelling can be the most severe. Foot stirrups are integrated for a secure fit. Dri-FIT material assists in keeping athletes warm and dry.
Nike designers, researchers and developers start with athlete insights in order to determine their needs. From there, they unlock these athlete insights in the Nike Explore Team Sport Research Lab by looking at athlete performance data. These insights help inform next steps in apparel innovation such as materials testing, fit and flexibility analysis, and more, in order to help designers create the best apparel to protect and prepare athletes for any condition.
To that end, Nike Pro Combat baselayer apparel keeps the body regulated for inclement weather through thermoregulation, breathability and a body-contoured streamlined fit. Nike Pro Combat Hyperwarm and Hypercool apparel provide an optimal fit with added mesh in high-heat zones for ventilation and comfort.
To dive a little deeper and better understand extreme weather conditions, Nike took a look at the traditional NFL “strength of schedule” from a very different perspective – the weather.
Although every team will face their share of formidable contenders this season, athletes will also compete with their external environment – extreme cold and heat, snow, rain and wind. As such, if extreme weather is considered, it requires a different level of protection and preparation – both in training and when it comes to baselayer. To that end, Nike explored the previous 10 years of Farmer’s Almanac weather data as well as the 2014 temperature predictions for every NFL game and team this season.
Leading into the 2014-2015 NFL season, it was predicted that the Oakland Raiders would have the toughest strength of schedule, while the Indianapolis Colts were perceived to have the easiest. But when looking at the schedule only through the lens of “predicted weather and temperature” it’s a very different story. The Green Bay Packers have the most extreme cold weather predictions, Seattle Seahawks have the mildest schedule, and the Miami Dolphins have the hottest.
On Sunday, Bud Light, the official beer sponsor of the NFL, kicked off its NFL ad campaign for the season with a new Up For Whatever creative spot. The video features a Buccaneers fan who gets his house “Buccaneer’d” by NFL legend Warren Sapp wearing a parrot on his shoulder while facilitating a backyard cannon firing as beautiful pirate maidens cheer.
And remember, if you’re holding a Bud Light in your hand while watching a NFL game this season, it means you’re #UpForWhatever – and anything can happen!
To kick off the NFL season, Campbell’s Chunky soup celebrated its newest Mama’s Boy – Seattle Seahawks cornerback, Richard Sherman – by creating a statue lined with Campbell’s Chunky soup cans and labels outside CenturyLink Field in Seattle, Washington, on Thursday, Sept. 4, prior to the home opener against the Green Bay Packers. The structure commemorated Sherman’s iconic defensive play during the 2014 NFC championship, which helped punch Seattle’s ticket to Super Bowl XLVIII. In this photo, Richard’s mother, Beverly, poses with Seahawks fans that co-star in the new Chunky Mama’s Boy commercial.
Not only did the Seahawks put a whoppin on the Green Bay Packers last night, the team brought back some players from back in the day. Former Seattle Seahawks stars Joey Galloway, Jordan Babineaux, Jim Zorn and Manu Tuiasosopo celebrated the start of the 2014 NFL season with fans at McDonald’s exclusive tailgate party yesterday in Seattle. In its second year as the official restaurant sponsor of the NFL, McDonald’s is celebrating football fans’ love for the game with a new mindset of tailgating and exclusive football content and prizes for customers.
Manu Tuiasosopo poses with fans at the NFL season opener kickoff yesterday in Seattle, Washington
Jim Zorn, former Redskins head coach and Seahawks quarterback, signs a helmet yesterday.
At Seattle -5.5 Green Bay
They’re the champs for a reason and they’re at home, so it’s gonna take some serious juggernaughting for the Packers to edge ‘em out.
Pick: Seahawks -5.5
New Orleans -3 At Atlanta
Atlanta should bounce back this season, but not this week.
Pick: Saints -3
At St. Louis -3.5 Minnesota
Shaun Hill isn’t as bad as people think and the Vikings new offense needs time to click.
Pick: Rams -3.5
At Pittsburgh -6.5 Cleveland
Johnny Football, Brian Football – it really doesn’t matter without Josh.
Pick: Steelers -6.5
At Philadelphia -10.5 Jacksonville
Bortles may have kept this game respectable.
Pick: Eagles -10.5
At NY Jets -5 Oakland
I love the Derek Carr selection, but the Raiders don’t typically travel east and expect to win.
Pick: Jets -5
At Baltimore -2 Cincinnati
That newly erected statue of Ray Lewis in Baltimore won’t do anything to contain Cincy’s weapons.
Pick: Bengals +2
At Chicago -7 Buffalo
Chicago’s defense was surprisingly shitty last year, but the Bills don’t have the O to exploit ‘em and hang with that Trestman attack.
Pick: Bears -7
At Houston -3 Washington
JJ Watt and Jadeveon Clowney provide some much needed hope for a franchise that needs it. Gonna be fun to watch these two monsters disrupt Washington’s attack.
Pick: Texans -3
At Kansas City -4 Tennessee
Chiefs cruise past a team in transition.
Pick: Chiefs -4
New England -5 At Miami
Brady’s big year starts this week and Shane Vereen goes off.
Pick: Pats -5
At Tampa Bay -2.5 Carolina
Lovie’s first game inspires at home vs. a less-than-100-percent Cam.
Pick: Bucs -2.5
San Francisco -5 At Dallas
The Niners have looked less-than-menacing in the preseason, but I bet Dallas finds a way to lose.
Pick: Niners -5
At Denver -7.5 Indianapolis
Manning unleashes a full offseason of bitterness and frustration on his old team
Pick: Broncos -7.5
At Detroit -6 NY Giants
The Lions show the G-Men how to offense
Pick: Lions -6
At Arizona -3 San Diego
Cardinals remind people that they have a sick defense
Pick: Cards -3
Lock of the Week: Go with Pittsburgh. Trust.
Trading in his helmet and pads for a fake mustache and apron, Nick Foles went incognito, posing as a Courtyard employee. We captured the reaction of fantasy leaguers, who were surprised by the Pro Bowl MVP.
The Manning brothers are back at it. They are looking to secure their names in rap history with another fantastic song about football. This time they are spitting rhymes about their love for fantasy football. Jets running back Chris Johnson makes an appearance as well as Jets great Joe Namath.
Eli and Peyton’s dad, Archie gets a cameo. This video has everything you need to get you in the mood for fantasy football. Enjoy!
adidas launches Springblade Drive in an aggressive spot with Buffalo’s Sammy Watkins. Shot using phantom slow motion, drone helicopter and infrared cameras that detect heat, the eruptive wide receiver explodes off the turf and speeds through stadium stairs.
The simplified silhouette features a 360-degree engineered air mesh upper and a suede tongue and collar for additional breathability, comfort and premium details. Inspired by the Energy Boost 2, the one-piece heel to mid-fit cage provides extra stability. The shoe’s 16 individually tuned blades instantaneously react to any environment, compressing and releasing energy. For the first time, the blades come to life through vibrant color application.
Springblade Drive is available Wednesday for $180 at adidas.com, adidas Sport Performance stores and select retailers nationwide.
New York Giants safety Antrel Rolle teamed up with Promax Nutrition protein bars to host a workout with Henry Hynsoki and Spencer Paysinger at NYSC in Mid-town earlier this month. Some members of the media had a chance to work out with Antrel and the rest of the crew.
I was able to ask Antrel a few questions on the workout with Promax Nutrition and his time in the NFL.
Art Eddy: You worked with Promax Nutrition bars for an extreme workout. Tell me a bit about the event?
Antrel Rolle: The event was to show some of the workouts that we do on a day to day basis. We did some speed, agility, and strength drills. Just a little preview but we definitely got them to break a sweat. Doing these workouts you are burning off energy, so Promax Nutrition protein bars are perfect to keep your energy levels up throughout our long days of practice.
AE: Were the exercises that you guys did similar to your own workouts to get ready for the NFL season?
AR: Definitely. These are some of the warm-ups and drills we do at the facility and even now in the offseason.
AR: In the moment everything was happening so fast that it took me a few days to realize what had just happened. One of the best memories I will have.
AE: Your position is defensive back. In a league that has a major focus on passing the ball what are some of the major things that you look to focus on as you prepare week in and week out?
AR: I study my tapes and learn the ways of the receivers. I like to know how my opponents think so I can prepare for them. I constantly work on my speed and receiving as well.
AE: Is there a player that challenges you the most on the field?
AR: The guy who challenges me most on the field is LeSean McCoy. He is the hardest guy to tackle in the open field of play.
AE: Last season you had a great season with six interceptions and two sacks. What type of goals do you set for yourself before each season starts?
AR: I like to take things one game at a time. The ultimate goal is to get to and win the Super Bowl of course, but I have daily goals and weekly goals that I set for myself throughout the season. Gotta push through and be better than the day before.