Posts tagged Heineken
Do You Want To Be The Guest of Honor
What if you went to see a play, only to realize you were the star of it? Thrown into the spotlight for an evening of unexpected challenges -would you take the stage? Heineken presents The Guest of Honor, a one night immersive theater experience. You can watch. Or you can act.
Watch as everyday people take the stage and showcase their legendary side in Heineken’s immersive theater production, “The Guest of Honor,” at Heineken’s USA YouTube page and join the conversation with #guestofhonor and #openyourworld.
The immersive theater scene in New York provides a rich experience for theater fans, and Heineken’s latest “social experiment,” “The Guest of Honor” takes it to a new level by putting people at the center of the production., In past “social experiments”, Heineken has sent people to unknown destinations around the world on the spot, and broadcasted holiday karaoke-singers in Times Square.
Mar 31st
Heineken Carol Karaoke
Heineken debuted their latest test to inspire people in a “will you or won’t you” moment, with a challenge fit for the holiday season – Carol Karaoke. People who thought they were enjoying an evening of karaoke with a small group of friends were suddenly surprised with a challenge to sing a holiday carol to an audience of thousands way beyond the karaoke room, the results of which are captured in a video.
Heineken invited unsuspecting New Yorkers for an evening of Carol Karaoke at Karaoke Boho in the NYC’s West Village– as long as they promised to sing one carol. People were asked to choose a carol from “Jingle Bells,” “Deck the Halls” and “The 12 Days of Christmas,” and then in a surprise twist, were challenged to sing to thousands of strangers. Those who decided in a matter of seconds to keep singing were broadcasted in well-known public places, including a Jumbotron at an NBA game, on the TV of every NYC taxi for a week and on a famed Times Square billboard.
If you want to rock the mike and be a crowd pleaser at this year’s holiday party, Heineken’s Carol Karaoke survey found you may want to keep it classic – Americans list their favorite holiday tune to sing as “Jingle Bell Rock” (31%), followed by “Winter Wonderland” (20%). For those who want to flex their vocal cords, a little Mariah Carey will go a long way – the third most favorite song to sing is “All I Want for Christmas is You” (13%).
Dec 16th
Heineken – Déjà Vu
You gotta love these high production value Heineken spots. This one was directed by Rubert Sanders. It showcases the brand’s newly designed Star Bottle, a sleeker, taller take on the traditional green glass Heineken house that we’re all used to. Here’s the video:
Mar 12th
