Posts tagged Cadillac
Cadillac x LIFERS Come To The End Of The Road
All good things must come to an end. That is true for Matt Alberts and The Lifers Project work with Cadillac. The iconic car company and Matt teamed up to document the dynamic individuals who push the boundaries and culture of action sports. This new episode from the trip, called “Water”, focuses on the East Coast surfing scene.
The Seasons Collection: WATER is the final leg of the year long journey between Cadillac and The LIFERS Project. Along the Northeast, photographer Matt Alberts documents the east coast surf scene, highlighting LIFERS and the passionate lives they have dedicated to the sport they love.
Jan 11th
The LIFERS Project – The Seasons Collection
Cadillac and professional photographer Matt Alberts released the first video recap for The Seasons Collection, summarizing all that happened as the team kicked-off the yearlong journey across the continental US.
Using wet plate photography as well as digital photography and video, Matt has set out to find and document LIFERS; the passionate lives they live, and the seasons and sports that inspire them. The video above features interviews and highlights from the first week of the SNOW program, and stars Bobby Meeks (DC Shoes) and other well-known enthusiasts hitting the slopes of Colorado.
Week 2 is jam-packed full of excitement, as Matt and his crew head to Steamboat, CO to document the adventures of the Slash and Burn Banked Slalom, Alex Pashley (Smartwool), and Scott Loeppert (Salomon Snowboards) and his kids.
http://www.youtube.com/watch?v=Y2-QzqVLg6I
Mar 4th
