Posts tagged Adidas
adidas Unveils 2014 World Cup Battle Pack
A month before the 2014 FIFA World Cup kicks off, adidas today unveiled the Battle Pack cleat collection. adidas Battle Pack features a new cleat from the brand’s five silos including Lionel Messi’s signature adizero F50, the latest Predator, Nitrocharge, 11Pro and adizero F50, each with its own disruptive black and white pattern.
Every adidas player will wear Battle Pack during the 2014 FIFA World Cup including Messi, Mesut Özil, Dani Alves, Luis Suarez, Oscar, Philipp Lahm, Karim Benzema, Javi Martinez and Jozy Altidore.
The unique black and white design of Battle Pack is inspired by the war paint of native warriors and features gold stripes representing the FIFA World Cup trophy. Messi’s Battle Pack signature adizero F50 includes a blue and white pattern to celebrate the Argentina federation.
The adidas Battle Pack debuts on field for the first time during the UEFA Champions League Final in Lisbon on May 24. The collection will be available via pre sale on May 12 at www.adidas.com and hits stores on May 26 at www.adidas.com, adidas sport performance, sporting goods and soccer stores.
Fans can join the conversation on Twitter via @adidasSoccer #WorldCup or at www.facebook.com/adidasSoccer.
ADIZERO F50 MESSI
Lionel Messi’s signature adizero F50 combines revolutionary technology with the precision engineering of the four-time Ballon d’Or winner. At only 5.3 ounces the adizero F50 Messi is one of the lightest cleats in the game. In addition to the black and white design, Messi’s World Cup cleat features a blue and white pattern to celebrate his Argentina federation.
PREDATOR
The 20th anniversary Predator, the Battle Pack version includes the five control zones and provides a new focus on the sixth zone, the outsole of the cleat, through control frame technology. Worn by Mesut Özil, Oscar, Fernando Torres and Graham Zusi.
NITROCHARGE
adidas’ energy cleat, Nitrocharge includes a specialized highly elastic ENERGYSLING around the forefoot that supports side cuts and precision turns to sharpen reactions on the field. adidas’ ENERGYPULSE spring technology provides strong push offs for players while they sprint. Worn by Dani Alves, Daniele De Rossi, Javi Martinez and Omar Gonzalez.
11PRO
The 11Pro provides maximum comfort and improved touch for players. A newly designed outsole with conical studs and a comfort frame provides better pressure distribution and a TPU overlay minimizes ground impact. The 11Pro features an updated upper that uses memory foam embedded into the quilted Taurus leather upper. Worn by Philipp Lahm, Frank Lampard and Sacha Kljestan.
ADIZERO F50
Built for speed, the 5.3 ounces adizero F50 features SPEEDTRAXION, a new, high speed stud alignment that maximizes acceleration and traction, and SPEEDFOIL, a revolutionary material that combines lightweight, softness and durability for a comfortable, yet locked down heel fit. Worn by Luis Suarez, Arjen Robben, Karim Benzema and Jozy Altidore.
May 12th
adidas Performance, Y-3 and Originals Present Pure Boost
Combining the ultimate in style and performance, adidas today unveils Pure Boost. Pure is the first shoe with an entire Boost cushioning midsole, providing maximum energy return and comfort in a simple, pure design.
Top designers from adidas Sport Performance, Y-3 and Originals combined their expertise to create a stylish, lightweight, comfortable shoe that can be worn with anything in the closet.
“This visually stunning shoe is the purest iteration of Boost,” said James Carnes, global creative director of performance at adidas. “With Pure Boost, we designed the shoe to be stripped down to its rawest form and to highlight the innovative technology in a totally clean and modern look.” 
Carnes continued, “The fresh silhouette and simple upper make Pure Boost a blank canvas for you to combine with any outfit.”
At only 8.3 ounces for men and 6.3 ounces for women, Pure Boost features a breathable four-way stretch seamless upper and no sockliner to enhance the feeling of standing directly on Boost cushioning. The TIRRENINA suede heel, a sustainable luxury fiber that is made without any solvents during the manufacturing process, adds a fashion element and keeps your foot in place without restricting movement.
Pure Boost is available for $120 on May 14 at adidas.com, adidas Sport Performance stores and exclusively at footlocker.com, Foot Locker, Lady Foot Locker and SIX:02 stores.
Launch colorways include four for men (Black/ White/Clear Grey, Solar Blue/Solar Blue/Clear Grey, Tech Grey/Metallic Silver/Clear Grey, and Infrared/Infrared/Clear Grey) and four for women (Black/ White/Clear Grey, Clear Grey/White/Clear Grey, Bold Pink/Bold Pink/Clear Grey and Solar Pink/Core Pink/Clear Grey). Additional colorways and prints will be available this summer.
May 8th
Meet Your New Running Shoe
Apr 3rd
adidas Boost 2.0
BOOST provides you with more energy return than any other foam cushioning material in the running industry. Ever. To give your feet a BOOST go to www.adidas.com/boost.
Whether you hit the roads, tracks or trails, adidas BOOST cushioning technology delivers you the Energy Running solution that you’ve been waiting for. adidas knows that today’s runners are seeking more from their runs and more from their running shoes.
To answer the call, adidas developed BOOST foam cushioning which uses thousands of energy capsules that combine the benefits of comfort and responsiveness to provide you with a running experience unlike any other.
Mar 18th
adidas Unveils Made in March Uniform System for NCAA Basketball
adidas today unveiled the Made in March Uniform System for the 2014 NCAA basketball postseason. The collection was created to provide teams with adidas’ most advanced uniform system and basketball apparel technology so they can take on the challenges and intense play of March.
Baylor, UCLA, Cincinnati and Louisville will wear short-sleeve Made in March uniforms and Indiana, Kansas, Michigan, Notre Dame, Tennessee and Wisconsin will wear sleeveless versions.
Made in March uniforms feature a functional perforated print pattern along the leg of the stretch woven short to enhance breathability and ventilation, keeping players cool as the clock winds down. adidas’ quick-drying jersey technology found in current NBA uniforms along with ClimaCool zones on the chest, back and side, move heat and moisture away from the body to keep the jersey light and dry as players sweat.
To rally fans and spark team unity and pride, several uniforms feature team name logos across the chest, while all jerseys have school mantras selected by the team printed on the inside collar. Several schools will wear new colors exclusively designed for March. Baylor will wear army green as homage to the school’s strong military history, while UCLA dons navy blue and gold inspired by the Los Angeles night skyline. Indiana will suit-up in cream as a nod to the program’s traditional school colors and basketball team’s “crimson and cream” nickname.
The Made in March Uniform System debuts on-court beginning with conference tournament play and fans can grab their Made in March gear at adidas.com and campus bookstores.
Stay tuned to the adidas Basketball Facebook page, and follow on Twitter and Instagram @adidasHoops with #teamadidas , #MadeinMarch.
Mar 7th
adidas: Continues to Lead the Way With Energy Boost 2
adidas unveils Energy Boost 2 – the running shoe with cushioning returning more energy than any other foam in the running industry. Innovation is the engine of adidas running and Energy Boost 2 is a testament to that as it continues to be an industry first. Energy Boost 2 features a one-piece translucent heel to mid-foot fit cage that locks you on top of the full-length BOOST midsole to create an enhanced, more stable fit. Visually, the new design allows for more a more refined aesthetic.
Energy Boost, originally launched in 2013, changed the industry with BOOST technology. For 2014, adidas refined Energy Boost 2 so it continues to deliver unprecedented energy return. By 2015, the majority of adidas running shoes 
will feature BOOST and, this year, sports like basketball and baseball will benefit from BOOST technology. That news has already excited adidas athletes.
“I’ve never worn anything like BOOST,” said Joakim Noah, All-Star Center for the Chicago Bulls. “They’re soft and comfortable, but also responsive – the energy you feel is a difference-maker.”
Follow adidas on Twitter at @adidasUS and check out facebook.com/adidasrunning.
Feb 20th
adidas Created an All-Star Experience in New Orleans
This week while I was in New Orleans for the NBA All-Star game I made it a point to check out the adidas store located in the French Quarter. When I entered the store you could see the New Orleans influence interwoven with the fresh adidas NBA gear. From official NBA apparel to the jazz themed decorations the store got folks ready for All-Star weekend in New Orleans.
Besides having a state of the art facility during All-Star weekend, adidas had made sure to bring the A-Game with the appearances of current and former athletes and a sick lineup of entertainers. adidas rolled out the red carpet for Kareem Abdul-Jabbar, Dikembe Mutombo, Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.
The store was full of official adidas NBA All-Star merchandise. I saw sick jerseys, men’s and women’s tee shirts, jackets, (The East and West jackets that were in black with an “E” or “W” were money.) headwear and other great apparel and accessories. If you missed out on checking out the store this weekend, well you are in luck. The store will remain open to fans through Feb. 23.
Not only did I go to the store in the French Quarter I was able to go right next door and check out the adidas suite. There I was able to go home with the adidas Top Ten. Talk about going old school, man these shows are sick. The Top Ten harks back to the ’70s and ’80s. This one-to-one reissue of the men’s shoe stays true to the details, in a full grain leather upper with a suede toe guard, contrast 3-Stripes and perforated details, on top of a grippy rubber outsole. Sneakerheads out there know this is a must for their collection. I was able to score the red colorway and some All-Star gear.
adidas did mix business with pleasure when they were putting on spectacular shows in New Orleans. There was an adidas in the Quarter party at House of Blues in Saturday night with a packed house featuring 2 Chainz, Snoop Dogg, Pusha T, YG, DJ Mustard and a special appearance by NBA All-Star and Sprite Slam Dunk champion John Wall of the Washington Wizards.
2 Chainz celebrated the release of his adidas Originals Top Ten Hi “2 Good to be T.R.U.” this weekend and fans were invited to attend the Blues party through a special adidas Originals giveaway at the adidas in the Quarter store.
In my opinion adidas did the NBA proud. They had innovative gear and kicks for those who crave the new school look. For those who love taking it back to the old school adidas didn’t disappoint either. Shoes like the Top Ten and Kareem’s shoe “The Blueprint” paid homage to the past. For a company that looks to remember the legends from the NBA’s past and give love and support to the current and future stars they gave an MVP style performance for All-Star weekend.
Feb 18th
adidas Unveils New Messi Signature Cleat
adidas today unveils Lionel Messi’s collection of footwear and apparel highlighted by the four-time reigning FIFA World Player of the Year’s first signature cleat. The world record holder for goals in a calendar year will debut his signature adizero F50 this spring.
Messi’s new signature cleat is available on March 1 but fans can preorder it now HERE. You can follow the conversation on Twitter via @adidasSoccer.
Feb 18th
adidas Launches NBA All-Star Store in New Orleans
adidas, the official on-court apparel provider for the National Basketball Association (NBA), today announces the launch of adidas in the Quarter, an exclusive retail store and experience for fans to celebrate NBA All-Star in New Orleans.
Featuring the full assortment of official adidas NBA All-Star merchandise, the 2,400-square-foot adidas in the Quarter store will offer jerseys, men’s and women’s tee shirts, jackets, headwear and other apparel and accessory offerings. It will also offer exclusive, limited edition footwear from adidas Originals and adidas Basketball. The store opens today and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend.
Beginning Thursday, Feb. 13, the destination in the historic French Quarter will give fans a once-in-a-lifetime opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more. The line-up includes NBA legends Kareem Abdul-Jabbar and 
Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.
adidas in the Quarter is located at 321 Chartres St., New Orleans, La., 70130.
Fans across the globe can follow the events online and participate in exclusive opportunities through Twitter, Facebook and Instagram with #adidasintheQuarter, or text “adidas” to 43902 to subscribe to notifications.
Feb 7th
adidas 2014 NBA All-Star Game Footwear Collection
Dwight Howard, John Wall, Damian Lillard and others will debut special NBA All-Star versions of the Howard 4, Crazy 8, Crazy 1 and the all-new Crazyquick 2 at the 63rd NBA All-Star Game in New Orleans. Inspired by New Orleans’ rich culture and the atmosphere of NBA All-Star weekend, the footwear collection features bright Mardi Gras colors and exciting prints which will be rolled out Feb. 14 and 15.
The Crazy 8
The classic model, originally launched in 1997, features an aggressive design that follows the form and function of the foot. The NBA All-Star Crazy 8 will be worn by players during the Rookie game and NBA All-Star Saturday Night contests. Bright orange and blue colors and splatter paint print are inspired by The Crazy 8 ($110) will be available Feb. 14 at Foot Locker, Eastbay, Finish Line, Champs, Shoe Palace, DTLR, and adidas.com.
The Crazy 1
The classic model, originally launched in 2000 features a curved, aerodynamic upper inspired by luxury automobiles. The NBA All-Star Crazy 1 will be worn by players during the Rookie game and NBA All-Star Saturday Night contests. Double foam collar provides added ankle support while the torsion system improves stability and traction. Bright orange and blue colors and splatter paint print are inspired by the architectural and art of New Orleans and celebratory spirit of Mardi Gras and NBA All-Star weekend. The Crazy 1 ($125) will be available Feb. 14 at Foot Locker, Eastbay, Finish Line, Champs, Shoe Palace, DTLR and adidas.com.
DWIGHT HOWARD 4
The NBA All-Star version of the Howard 4 features a metallic “Blast Purple” colorway for one of the most elite centers in the league. A unique take on the traditional purple of Mardi Gras, the metallic “Blast Purple” stands out on the court and gives the superstar center a unique look for the big stage of the NBA All-Star Game. The SPRINTWEB and TECHFIT upper provides lightweight support and lockdown with maximum breathability. Crazyquick technology elements include an articulated forefoot with two-way flex zones for increased traction and court feel. The Howard 4 ($125) will be available Feb. 15 at Eastbay, Finish Line, and adidas.com.
CRAZYQUICK 2
The NBA All-Star version of the all-new Crazyquick 2 features a “Vivid Berry” and black upper with “Solar Slime” splatter paint print that pays homage to the celebratory spirit of Mardi Gras and NBA All-Star weekend. The NBA All-Star Crazyquick 2 will be worn on-court by Damian Lillard of the Portland Trail Blazers (West) and John Wall of the Washington Wizards (East).
QUICKWEB upper provides increased flexibility and superior fit in the all-new style. Signature Crazyquick outsole technology is once again featured in the Crazyquick 2 for increased traction and court feel. The Crazyquick 2 ($125) will be available in limited quantities at NBA All-Star Jam Session in New Orleans on Feb. 13.
Feb 4th
