Donald Driver Talks With MANjr.
Donald Driver didn’t just make an impact in the NFL, but he did off the field as well. Growing up as a kid Donald and his family faced tough times. Driver took that adversity and used it as motivation to create a better life for himself. Football fans know the mark he left not only in Green Bay, but throughout the league. The four time Pro Bowler helped the Packers win Super Bowl XLV in 2011 as Green Bay beat the Pittsburgh Steelers 31-25.
The Green Bay Packers Receiving Yards All-Time Leader also won the Ed Block Courage Award. This award is given to players, who are voted by their teammates as role models of inspiration, sportsmanship, and courage. Driver continued to inspire people when he created the Donald Driver Foundation in 2001. The foundation helps families find homes, assists in educating kids, and helps recognize those people who do wonderful things in their community.
Driver is an accomplished author as well. His book “Driven” was on the New York Times Best Sellers list. He has also written three children’s books. Each book focuses on a challenge a kid or an adult may experience in life. He will have another children’s book out later this year called “Quickie Handles a Bully.”
Art Eddy: Many players who get drafted in the late rounds have chip on their shoulder. How much of a factor was that for you to prove that to the teams that passed on you that they made the wrong choice picking someone else?
Donald Driver: In 1999 when I got drafted that was the first thing I did. Teams told me that they were thinking about drafting me the first day. Then they would say we would draft you the second day and you shouldn’t go no later than the fourth round.
So when all these teams are calling you to tell you that they are going to draft you, but you sit there during the draft at home with your family and the first day goes by and you don’t get picked up. The next day comes and you don’t get picked up again and you basically think your career is over.
Now you have to go and find a normal job. I had that chip on my shoulder. When the Green Bay Packers called me in the seventh round after 32 receivers got taken before me I just wanted to prove to the league and to the other teams that they made the wrong choice. They should have drafted me earlier. The Green Bay Packers took a chance on me and that is why I was able to retire with them and give them a legacy instead of another team.
AE: Can you describe your emotions and memories from your first NFL game?
DD: Oh wow. My first memory that I actually made it in the NFL was our first family night scrimmage in Green Bay, Wisconsin. I remember Brett (Favre) sitting down with me and telling me that this wasn’t Alcorn State University where you only have 20,000 people. It is going to be about 60,000 people in those stands.
I remember walking out that tunnel just for that family night scrimmage, offense versus defense and there were 57,000 fans in the stands. They were yelling and screaming. From there I was just going nuts. I remember Brett and I walking out of the tunnel and he said to me, ‘Hey Drive, welcome to the NFL.’
I had an amazing practice that week. I was catching everything. I think from there it solidified my opportunity to make it on the Green Bay roster.
AE: As fans of the game we all know that Lambeau Field is one of the most iconic stadiums in all of sports. For you who played there, what does Lambeau Field mean to you?
DD: It means everything. If you never had the chance to experience Lambeau you should go to a game. I don’t care if it is a cold game or a hot game. You want to be there. You want to experience the atmosphere. The fans have been great throughout my entire career.
They have proved to me that they have shown their loyalty to me. For me it was to show my loyalty back to them. They have been supportive through my charity, through my family, and to be the person that I am today. I have always said this. My fans have put me on a pedestal. It wasn’t me playing that put myself on that pedestal. When they put you on a pedestal you always have to remember that you are no better than they are.
AE: Who does the best Lambeau Leap?
DD: You know I think a lot of people have given me that title. They say I do the best Lambeau Leap because one time I remember playing the Detroit Loins at home. I scored a 60 or 70 yard touchdown. I ran and I looked up and I saw the Detroit fans. When I jumped up they were trying to catch me. So I jumped down and then took two steps over and then jumped back up. (Both laugh.) I went back into the Packers’ fans hands and I stuck my tongue out at the Detroit Lions fans. It was a great, great time. It was an amazing experience.
When I scored my first touchdown I had no clue that everybody should do the Lambeau Leap. I thought it was just LeRoy Butler’s thing. I didn’t want to step on his toes. So I didn’t do it when I scored my first touchdown at Lambeau. I remember getting to the sideline and so many guys gave me grief. They told me that the next time I score I better do the Lambeau Leap. Since then every time I scored I would do the Lambeau Leap.
AE: What was the toughest part about playing in the NFL?
DD: For me it was just the speed of the game. Coming from Alcorn State, college is just a different atmosphere. The speed of the game is just so much faster. So I wanted to make sure when I got there I just learned and learned. I would sit back and learn from all the veteran guys and took what they said.
They told me that I needed to stay focused and make sure to make every play count. The opportunities are slim. In college you could always make it up. In the NFL it is hard to do. They taught me that. I was able to use that year after year.
AE: Which safety or cornerback challenged you the most? Who did you love to play against?
DD: I will say this. I played against a lot of great corners. Antoine Winfield, Champ Bailey, Deion Sanders, Kevin Smith. I mean the list goes on and on. DeAngelo Hall, Charles Woodson, Al Harris, Mike McKenzie. That list continues to grow.
Every week I knew when I stepped on the field I had to play my best game. The good thing is that I was able to play with some great corners. Mike McKenzie was there before he went to New Orleans. Charles Woodson played in Oakland before he played in Green Bay. Al Harris was in Philly before playing here. I played against those guys, but I knew them as well and they knew me.
Every day at practice I knew that if I could beat them then I knew that I was going to have a great game. There was no one else out there that was tough enough to stop me. That’s the way I played the game. I knew if I could beat my guys one on one in practice that I could do that in the game. That is what I did. I was able to step up my game a bit more.
AE: I am guessing that your answer will be winning a Super Bowl title, but is there one moment that sticks out the most in your great NFL career?
DD: I have so many moments that I will always cherish. The Super Bowl is a moment that I think every NFL player would want to reach. That is the greatest milestone for us. To win that Super Bowl title and to have that Super Bowl ring on our finger will let us always cherish that forever.
When I became the all-time Packers receiving leader in franchise history it solidified my legacy in Green Bay. There were so many great players like James Lofton, Don Hutson, Sterling Sharpe, Antonio Freeman, and Robert Brooks. All those great players played before me. For me to be on top of that list now, that stat stands the test of time.
I know that someday a player might come in and break my record. I hope it never gets broken. I hope it stays there forever. That is the same thing that Sterling and James Lofton thought. Those guys hoped that their record would never be broken. That stood for almost 30 years, but look what happens now. I guy steps in and breaks those records.
You just never know. The way the game is played now those records will be broken. Those are the things that I know I will cherish, the record breaking, the Super Bowl, and the fans.
AE: Two things I want to touch upon from what you just said. One, I appreciate your honesty about your record not wanting to be broken, and two….
DD: Yeah, right. I don’t want anyone to break that record. I can be honest about that. (Both laugh.)
AE: Also two, you probably get this a lot with all the catches you had in your career. I want to thank you for your work on the field. You helped me win a few fantasy football championships when I drafted you.
DD: (Both laugh.) You are more than welcome on that.
AE: Tell me about the great work you and the great folks at the Donald Driver Foundation do especially with the “Driven to Achieve Awards”.
DD: We started the foundation back in 2001. We wanted to give families the opportunity to have a better life. We created the Donald Driver Foundation to help families in homeless shelters transition from homeless shelters to houses, where we pay subsidized rent for them from six months to a year.
We also came out with a computer scholarship as well as an academic scholarship. We give kids that are either going to a two year or a four year college either a $1000 scholarship or a computer scholarship. They must maintain a 3.0 GPA and they must do community service.
We also started supporting a program called Blessings in a Backpack. We give kids the opportunity to have food on the weekends. We have seven schools that we help supply with that. There is a three year commitment. It only takes $80 to feed a child for the entire school year. So we have been blessed to help over 1,000 kids.
We just launched the “Driven to Achieve Awards.” It is something that I came up with to give so many people an opportunity. So many people are doing great things in this world that don’t get recognized for what they do. I wanted to take the shine off myself for a while and put a shine on those great people.
We have honored eight great recipients to receive that award this year. We had six local winners from Wisconsin and two national winners. Our two national winners were Gladys Knight and Anthony Robles, the Arizona State wrestler.
It shows you that when you continue to go great things in the community people support you. I have had so much love and so much support throughout this all that I could not have this without all my fans and all my sponsors.
AE: You have written three children’s books and another one is scheduled to come out this year. What inspired you to write these books?
DD: What inspired me to write these books was when I was telling these stories to my son when he was two years old. He was lying in bed and kept asking questions. He would ask if I played sports and if I played football. I told him that I play football for a living. At two years old they might not understand that you are playing in the National Football League. I kept on telling him the stories of how everyone kept telling me I was too small to play football. I was too small. Choose another sport. You are going to get hurt.
One of my good friends said that I needed to start writing a children’s book. Every kid in the world is going through that. Either their mom is telling them, or their teacher, or a friend is telling, or an older sibling is telling them that. You need to put that in a book so a kid can understand that you can make the team. That is why I created “Quickie Makes the Team.” Quickie was a kid that nobody believed in that could play football, but he believed. He tried out for the team and made it. At the end of the book he wins the game for the team.
The second book was “Quickie Handles a Loss.” Regardless of what you may face in life, whether it is losing a job, failing a test, losing a loved one in your life, do not let that dictate how you live your life. Continue to strive and move forward. It only gets better. It doesn’t get worse.
Then I came out with “Quickie Goes to the Big Game.” As an NFL player the greatest milestone for a player is to make it to the Super Bowl. Quickie gets to go with his dad to a place where his dad has been dreaming for a long, long time to go to. That is the Super Bowl. That story is whatever you dream of, continue to dream. Your dream will come true. Dreams come true if you put the effort into it.
The book later this year is “Quickie Handles a Bully.” Everyone out there faces a challenge. Whether it is a kid getting bullied at school or an employee getting bullied at work by his boss, every single person is having that issue. I want my kids to know that it is not okay to be bullied. So I put that message in this book. You hurt bullies with kindness. You don’t have to fight back unless he or she puts their hands on you. That’s why I wanted to create this book. It can be a conversation.
May 5th
Reebok Classic OG Pack – So Fresh, So Clean
Introduced in 1983 for “style-conscious men and women,” the Classic Leather was a shoe that played the casual card over peak performance. A functional yet fashionable classic, the Classic Leather quickly became a wardrobe staple. Released a decade before runners became complicated and overly technical, it’s the utter simplicity of the Classic Leather that defines its timeless appeal.
One of the best-known Reebok shoes in history and in the athletic footwear industry, the Freestyle Hi was introduced in 1982 as the first aerobic hi-top to combine support, stability and high-fashion. Sporty yet street enough to take girls right from the gym floor to the nightclub door, the Freestyle became a quintessential component of the ‘80’s uniform and it was the first athletic shoe targeted for women. In the history of modern sportswear, few sneakers can lay claim to having changed the fundamentals of an entire industry but with the Freestyle, Reebok instantly captured the spirit of an entire generation.
With timeless style that is always on trend, white/white iterations of Reebok Classic’s most iconic models – the Classic Leather and Freestyle Hi – will resurface on May 16th. The Classic Leather will be available at key retailers Urban Outfitters, Shiekh Shoes, Shoe City, Expressions, Kicks USA, Karmaloop.com for $65, while the Freestyle Hi will be available at key retailers David Z, Shoe Palace, City Sports, Moe’s Sneaker Spot, Reebok.com for $65.
May 2nd
Bo Knows Horse Racing!
This weekend as horse racing fans are getting ready for the Kentucky Derby, sneakerheads were all set for Nike to drop this limited edition of the Nike Air Trainer III Premium today. Some athletes allow their sport to define them, but others define their sport. Bo Jackson, the two-sport marvel, and arguably, the greatest pure athlete of all time, fits the latter. His ability couldn’t be contained to one arena. Rather, he performed on both, the gridiron and the diamond, popularizing cross-training in the process by sporting the legendary Air Trainer SC and follow-up models.
Now, one of Jackson’s iconic cross-training silhouettes breathes new life with the forthcoming Air Trainer 3 PRM. When he was balancing sports, it was often said that his athletic prowess knew no bounds. Classic Bo Knows spots depicted him surfing, playing cricket, and, yes, competitive horse racing. The Air Trainer 3 PRM sources design inspiration from these same ads, repurposing the colors of Jackson’s jockey outfit. The theme is kept up with two pixelated logos on the tongue and heel; one picturing a horse and jockey duo and the other depicting his now-retired collegiate number.
May 2nd
Corona Gets You Ready For The Main Event
Cinco de Mayo is swiftly approaching. The day of celebrating Mexican culture and heritage is the busiest holiday of the year for Corona Extra. Once again, the iconic brand, that has become synonymous with the holiday, is primed to make Cinco the official fiesta to kick off to summer by tapping your passion for boxing through the Corona Extra Boxing program and partnership with Golden Boy Promotions.
In 2014, Corona Extra will engage boxing fans leading up to the Unified Welterweight World Championship fight between Floyd “Money” Mayweather and Marcos “El Chino” Maidana on Saturday, May 3 at the MGM Grand Garden Arena in Las Vegas. In addition, the brand has launched the “Corona Extra Boxing Sweepstakes” –providing fans the opportunity, through May 5, to win a trip for two to a future world championship fight.
Go to CoronaExtraUSA.com for exclusive content for boxing fans including fight information, rankings, photos, videos, and the opportunity to enter the “Corona Extra Boxing Sweepstakes.
Apr 30th
Tom Bulleit Named Louisville Hometown Hero
History was made today as the bourbon pioneer, Tom Bulleit, was recognized by Ky. Governor, Steve Beshear and Louisville Mayor, Greg Fischer for excellence in his respective field of entrepreneurship. For the past 12 years, The Greater Louisville Pride Foundation has strived for the campaign to enhance community pride and serve as inspiration for Louisville residents. Today, a giant mural was unveiled in honor of the 22nd Louisville Hometown Hero, Tom Bulleit.
A proud and hardworking Kentuckian, Tom’s southern charm can be noticed by all through the mural currently displayed in downtown Louisville at 138 South 3rd Street, between West Market and West Main Street.
In 1987, Tom quit his job as a successful Louisville lawyer to start the Bulleit Distilling Company– forever forging his family name into the annals of bourbon history. Today, Bulleit Bourbon, Bulleit Rye and Bulleit 10-Year are some of the fastest growing small batch whiskies in America and have been launched in countries around the world. Fiercely passionate Kentuckians, Tom and his wife Betsy are proud to call the Bluegrass State home. Sharing his passion for bourbon, he travels the country introducing his family’s Kentucky recipe to thousands of people each year.
In addition to an unwavering dedication to reviving a 150-year-old family bourbon recipe, Tom has been a mainstay in the Louisville community throughout his life. After graduating from Trinity High School and earning his B.A. from the University of Kentucky in 1966, Tom served his country during the Vietnam War as a member of the U.S. Marine Corps from 1967-1969. Upon returning home, he earned a law degree from the University of Louisville School of Law, all while working in Kentucky distilleries between terms.
Stemming from his commitment to share his family’s legacy, Tom was appointed by Kentucky Governor Ernie Fletcher as a member of the Honorable Order of Kentucky Colonels in 2006, the highest accolade a Kentucky citizen can receive. In 2009, Tom was inducted into the Kentucky Bourbon Hall of Fame – the most prestigious honor available for those in the industry.
“Having been raised in a Louisville family that values its history and native roots, I am overwhelmed and deeply honored to be placed among such an elite group of individuals who have brought such pride to our city,” Tom Bulleit said. “Bourbon’s history is deeply rooted in Louisville, and to have the chance to play a role in American Whiskey’s international renaissance and rising popularity is something I cherish. To be honored in this way, in a place that has done so much for me and for my family, is truly one of the most humbling moments of my life.”
Apr 29th
Capture The Energy From Your Phone With Lunecase
It’s a known fact that electronic devices emit very small amounts of electromagnetic energy. Concepter has created Lune technology, which harnesses this energy to power exciting and innovative products. The first product to feature Lune technology is an intelligent iPhone case, Lunecase. The Lunecase does not use batteries or any connection with the phone, but users simply snap the case on their iPhone 5/5s/5c and it will go to work straight away.
The Lunecase knows and identifies when users receive an SMS message or a phone call before it is even displayed on the iPhone’s screen. The Lunecase will identify the type of notification, whether it’s an incoming call or a text message, and displays a visual notification on the back of the phone with the help of LEDs powered by the free energy that is emitted by the device.
“Accessories made for the iPhone can sometimes take the beauty and easy functionality away from the phone,” said Concepter founder Vlad Tislenko. “Lunecase brings the back of your phone to life and enhances the natural iPhone functionality with no batteries, no cords and no bulk.”
Lunecase was created to not only be smart, but also to be protective and sleek. The case is made out of durable materials that will protect the phone. The case is thin and contours the curves of the iPhone to perfection.
Currently, pledges start at $30 for super early bird supporters to receive a black Lunecase for iPhone 5/5S or 5c at the time of launch. For $39 you can choose a black or white Lunecase for iPhone 5/5S and an engraved Lunecase with personalized engraving is also available for $99.
Estimated delivery on the project is August 2014.
Apr 29th
ESPN’s Rick Reilly Tells Us What To Expect From His New Book
Growing up in high school besides the text books and novels I had to read for school most of my reading material consisted of comic books. That was until I started reading Rick Reilly’s column in “Sports Illustrated.” Rick has a way of telling a story that perfectly intertwines sports and life. Rick has been voted NSSA National Sportswriter of the Year eleven times. He currently writes for ESPN, but will be stepping down from that role on July 1st.
On May 13 you can get his new book, “Tiger Meet My Sister: And Other Things I Probably Shouldn’t Have Said.” This book is a collection of his work that even has a postscript section after each story to let the reader know if anything has changed since he posted each story.
I had the pleasure to chat with Rick about his new book, how Muhammad Ali played many pranks on him, best and worst interviews, sports, and more.
Art Eddy: I am loving your latest book. The forward/obituary sections were amazing. I am guessing since you are a writer you may have written your obituary a few times right?
Rick Reilly: (Laughs.) When you have to write a weekly sports column, which I feel like I have been doing since I was 20, you just go through dozens and dozens of ideas every week. Sometimes they don’t work out. You kind of hide them. I have this file on my computer that has about 500 ideas. Out of those 500 ideas 300 of them have been started and then abandoned.
I have probably worked on my obituary about ten different times. I was thinking okay I got nothing else this week, so let me try the obituary. Finally I thought this would be the perfect forward because beginning July 1st I am giving up the sports column for good. I am just going to write books. So I thought hell why not eliminate the middle man and write your own obituary. It was really fun. It was really fun to look back on your life and say it wasn’t that bad.
AE: The section where you talk about fortitude when small people act big was very inspiring. From all that you have seen which story will always stay with you?
RR: Over my career I have found that those are the stories that I like doing the best. When you write about small people doing big things and overcoming things. There was this kid I wrote about who refused to give up running for the cross country team. He was a high school kid. It took him 35 more minutes than his teammates because he had cerebral palsy. The right side of his body didn’t work. He kept falling. In cross country you are going over fields and streams.
His face was all scarred up from these falls. His parents begged him to quit. So did his coaches. He wouldn’t quit. Pretty soon his teammates would go out there and finish the race. Then they would go back a mile and a half and finish with him. Pretty soon the girl’s team started doing. Then the cheerleaders started doing it.
Then at the last meet that he ran the opposing teams did it. At the finish line it was a bunch of crying parents. That kind of column sticks with me. I would say that there are five of those in this book.
AE: You have a section in your book about how some of your articles got you into hot water. For those articles how do you make up your mind whether to publish a story or not?
RR: Truth. You try to tell the truth. Sometimes you fail and get it wrong. I think I have published over two million words in my 37 year writing career. So you are going to screw up. Especially if you are an idiot like me you are going to screw up a lot. So the times you regret the most is when you accidentally misquote someone. Or when you realize later when meet someone you didn’t paint the right picture of them.
Sometimes you get into hot water, but you would still do it again. I think of Sammy Sosa, who at the time around 1998, was saying that he couldn’t wait for drug testing. He couldn’t wait for steroid testing. He said, ‘I am going to show all you people that my numbers are real.’
I said to him, ‘I found a drug testing lab ten minutes from Wrigley Field. You don’t have to wait for drug testing. Let’s do it now.’
He flipped out. He started screaming at me in Spanish. He started grabbing this baseball bat and threatening me. I was like hmm, someone doesn’t want to be tested. His point was about the (baseball players) union. It was sort of a mild post in a steroid story. He freaked out at the idea of being tested. As we know he did show up on a steroid failed test list. He shrunk by about 40 pounds as soon as he got out of baseball. His best friend was busted with 20 thousand dollars’ worth of steroids in the Dominican. I was in hot water for months over that, but I thought I was right.
AE: I have been a big fan of your work since I found your column in “Sports Illustrated.” Love the way you tell a story. How did you hone your craft as a storyteller?
RR: Thanks for saying that because I am 56 years old, but people come up to me like I invented the printing press. They will say, ‘I was 13 years old and that was the first reading I ever did. You taught me how to read.’
I am like come on. I am not “Dick meets Jane.” I was like you. The first really good reading I ever did was sports. It was a guy named Jim Murray. He was this great columnist for the “L.A. Times.” He wrote sentences that I have never seen before. They just jumped off the page and punched you in the nose. There were sentences and you would be like how did he do that?
I would read it over, over, and over again to see how he did it. It would be things like, ‘John Wooden is as square as a pan of fudge.’ Or things like, ‘Gentleman start your coffins.’ That is what he said once at the start of the Indy 500. This was a whole new way to write. That guy became my friend, my mentor, and my hero when I went to the “L.A. Times.” He said, ‘Make the writing fun. There is no city ordinance. No one has to read you. They have got to want to read you.’
That was what stuck with me more than anything else. Make them want to read you. Make it fun. Don’t make it a job. That is how I tried to write from then on.
AE: Who has been the best person that you have interviewed and who has been the worst?
RR: Charles Barkley would be one through four. Then playing golf with Bill Clinton when he was the standing President was fascinating. I have never been around someone with that much charm, knowledge, and wit all wrapped in one. I know people think he is some kind of redneck hick, but this guy knew more about the world which I learned in four hours of golf. I thought he was really fascinating.
Another fascinating interview was with Mike Tyson. You didn’t know if you were going to get out of there with a punched eye or you were going to be his best friend or you were going to do crystal meth. You didn’t know if he was going to threaten you. You think anything could happen.
I always found him so fascinating because he was always so self-loathing. Yet in so many ways he was sort of an idiot savant. He knew more about Mao Tse-Tung and rebels in China and boxing, but he could hardly make his car payment.
So if you talk about most interesting interviews like Mohammad Ali when you would get him in the morning and he could still talk to you. He played tricks on you. One time he pretended to fall asleep during an interview with me. It was just me and him in this room. At that point I was like okay I guess I will just read this magazine. Two minutes later he dove across the couch and choked me. It was all a fake. So guys like that are things that I will never forget.
The worst. There have been so many bad interviews. Some people just start with a chip on their shoulder. Reggie Jackson started off that way. Sam Snead was terrible. What is funny is that some of these people who have never been interviewed are the worst. They say no comment. Dude you are really never going to be interviewed again so you better make a comment.
AE: Is there a person that you have tried to interview and to this day you are still trying to get?
RR: To this day and I can’t get him anymore was Johnny Unitas. The great quarterback would charge money for an interview. We weren’t ready to do it. Well I was ready to do it because I thought that alone was worth a column. That was a guy that I was never able to get. The companies that I worked for refused to do it. I can see why, but still. Wouldn’t it have been fascinating to interview Johnny Unitas and pay for the privilege?
AE: Recently you tweeted out that you are giving up your column at ESPN. How tough of a decision was that?
RR: Not tough. Not tough. I have been doing this for a living since I was 19 years old. It has always been sports. It has never been anything else. It is kind of like when a dog as an electric fence and finally the owner dies. The dog is like can I really leave this yard?
I could have left the yard about five years ago. I said okay I will go five more years and that is when I did this ESPN thing. I have been dying to try and write music, movies, politics, travel, and I want to do books. I have written 11 books. Three of them have been novels. I love the novels because the characters say stuff that you are laughing at the things that they are saying. And it is coming out of your fingers. So that is a really fun experience. We are going to live in Italy for six months. There is just a whole new life waiting out there for me. I am not dying. I am still going to write. I am certainly not going to write that much sports.
AE: Well maybe writing your obituary in this book might not have been the best thing since people might think you are dying.
RR: Yeah, they might really think that I am dead. A lot of them wish I were.
Apr 28th
Soccer Fans Get Ready To #PassTheLove
Mondelēz International, the makers of OREO, RITZ, TRIDENT, HONEY MAID and SOUR PATCH KIDS, unveiled an innovative and engaging new campaign which highlights the unique and personal ways that fans and consumers embrace soccer – and invites people everywhere to #PassTheLove.
Beginning this month and continuing as the U.S. Men’s National Team prepares for the world’s largest sporting event, these beloved cookie, cracker, candy and gum brands – collectively known as the Official Snacks of U.S. Soccer – will partner with soccer stars like Clint Dempsey, Alex Morgan and Omar Gonzalez to create a consumer movement where soccer enthusiasts across the country unite to #PassTheLove of the sport.
This bold, integrated campaign – the company’s largest multi-brand program to date – was designed to be sharable at its core and utilize real-time content, adaptive advertising, experiential events and ongoing consumer engagement to empower and reward consumers when they help celebrate the cheers, anthems, pageantry, rituals and all other elements that feed the spirit of soccer.
For complete details about the contest, including entry requirements, visit www.passthelove.com.
Apr 25th
Captain Morgan Blows Boring Drinks Up!
With summer right around the corner, Captain Morgan has teamed up with world-renowned YouTube personalities “The Slow Mo Guys” to remind everyone to break free from the same-old boring daiquiris and piña coladas this year!
The Slow Mo Guys have amassed nearly 4 million subscribers on YouTube thanks to their use of a high-speed camera to film content in slow motion, which provides viewers with an entertaining, and often hilarious perspective on physical contact.
Through a series of explosive videos, the British duo expands on the popular theme integrated into the Captain Morgan White Rum ad spots released earlier this year. In each video, the Slow Mo Guys obliterate traditional summer cocktails in outrageous ways – such as firing off a “Cannon” – while showcasing Captain Morgan White Rum as the new, breakthrough leader in the white rum category.
To support the premiere of this video series, the Captain Morgan brand will be hosting a two-week contest that challenges fans 21+ to guess the number of cocktails that were demolished during the making of “Cannon.” The 100 fans who come the closest to the correct amount of cocktail causalities will win a Captain Morgan branded cannonball. The contest will be hosted on Facebook, where fans will be able to submit their entries in the comment section.
Below are a few new drink ideas and the other cool videos from The Slow Mo Guys!
Ingredients:
1.5 oz. Captain Morgan White® Rum
2 oz. cranberry juice
2 oz. orange juice
Preparation: In a shaker half filled with ice, add Captain Morgan White® Rum, cranberry juice and orange juice. Shake well and strain into highball glass filled with ice. Garnish with lime.
Ingredients:
1.5 oz. CAPTAIN MORGAN WHITE® RUM
0.5 oz. fresh lime juice
0.5 oz. simple syrup
Fresh mint, muddled
Fresh limes, cut into small pieces
1 oz. club soda
1 mint sprig
Preparation: Put all ingredients except club soda and mint sprig into a mixing glass. Add ice and shake vigorously. Add club soda, shake once, and pour into a tall glass. Garnish with a mint sprig.
Apr 25th
Lexus Unveils All-New NX Model
There’s a first for everything! The all-new Lexus NX comes to market as the brand’s first entry into the luxury compact crossover segment and with the first turbo in the lineup. The NX will also be offered in naturally aspirated and hybrid powertrains. Powertrains will vary by region. The U.S. market will offer the NX 200t turbo and NX 300h hybrid. The NX 200t F SPORT will also be available with unique exterior and interior features.
Lexus will maintain its role as the luxury hybrid leader with six hybrid models including the NX 300h. The NX will be the fourth vehicle in Lexus’ luxury utility vehicle lineup and positioned below the popular RX.
Exterior Design
The NX was developed to have more agility than a SUV plus a bold, eye-catching exterior with its low profile and unique roofline.
As with all Lexus vehicles, the aggressive exterior starts with the spindle grille. Innovative LED headlamps and daytime running lamps firmly express Lexus’ bold styling.
The front and rear wheel arches add to the NX’s wide and low, muscular stance with bold flares.
The arches house standard 17-inch or available 18-inch wheels.
The profile is accentuated by a roofline peak set towards the back of the vehicle to create a tight silhouette and provide ample head-room for rear seat occupants.
Subtle, luxury details are included in the innovative Lexus-first door handle with a hidden key barrel and integrated lighting.
The rear is punctuated by Lexus’ signature ‘L’ shape combination lamps, each with seamless LED lighting, while the bodywork echoes the spindle grille design.
The NX 200t F SPORT will feature exclusive design elements and enhanced driving performance.
Interior Design
The NX’s cabin combines the structural beauty of a high-performance machine with luxury materials that maximizes functionality. The combination of hard metallic surfaces and contrasting soft materials help create a unique interior.
A strong, center silver frame surrounds and defines the center instrument panel. Knee pads located at the base of the center stack help support the driver and passenger. The Human Machine Interface (HMI) technology continues the impression of an advanced vehicle and is also located at the bottom of the center stack.
Seating played a significant role in the cabin design. The NX possesses a low hip point adding to the connection of the driver to the vehicle and increasing overall head room. The NX also has a long cargo area length and a wide front to rear couple distance.
Technology
The NX introduces an innovative all-new 2.0-liter gasoline turbo in NX 200t and a naturally aspirated engine in NX 200 with the choice of front and all-weather drive. Lexus also offers a highly efficient hybrid in NX 300h.
The NX has an array of innovative on-board technology, including an available Lexus-first Wireless Charging Tray to enable a mobile phone to be charged. Other available technology includes the first application of a new Lexus Remote Touch Interface with a touch pad; and a comprehensive Multi- information Display, including a Lexus-first G sensor and boost meter, Heads-Up Display, All-speed Dynamic Radar Cruise Control, Blind Spot Monitor with Rear Cross Traffic Alert.
Apr 24th