Sports
Jimmie Johnson Surprises High School Football Team
Hendrick Motorsports driver Jimmie Johnson and the Hendrick Motorsports 48 pit crew team surprised the Independence High School football team in Charlotte, NC on behalf of the Gatorade Beat the Heat program.
Johnson and Gatorade look to educate athletes, parents and coaches on the importance of proper hydration to reduce heat-related illnesses during athletic events. Johnson, who is known as one of the most physically fit NASCAR drivers, even joined the team in some conditioning drills. You can check him hanging out with the team in the video below.
Aug 26th
Shaq, Cam’ron And Nerlens Noel Rock Rucker Park
On Monday August 11th, the top high school basketball players in the nation squared off in the second annual Reebok Breakout Camp vs EBC All-Star game at Rucker Park in Harlem, NYC. Some of the nation’s top recruits including Skal Labissiere, Elijah Thomas, Abdul Ado, Derrick Jones, Dwayne Bacon, Corey Sanders, Donovan Mitchell, and Admon Gilder put on a show in front of hundreds of fans who packed the outdoor court.
Basketball legend Shaquille O’Neal , the 76ers’ Nerlens Noel, along with Harlem native and former Rucker basketball player Cam’ron were on-site to coach the young players in their quest for bragging rights. They were also there to support upcoming Reebok footwear releases with Shaq wearing the “Shaq Attaq IV,” Nerlens Noel (and the Breakout Camp All Stars) wearing the Question Mid “First Ballot,” Cam’ron wearing the breezy “Ventilator” style, and the EBC Rucker All Star team outfitted in the distinctive black and white “Blast” sneaker. 
Shaq and the Reebok Breakout Camp All-Stars walked away with a 95-73 win over the EBC High School All-Stars. Classic summer streetball at Rucker.
The Shaq Attaq IV ($139.99) and Ventilator ($84.99) are currently available at Reebok.com.
The Question Mid “First Ballot” style will be launching this Friday, August 15th for $124.99 at retailers including Finish Line, Champs, Jimmy Jazz, Eastbay, Footaction, Shiekh and Reebok.com.
The Blast sneaker will be launching on Friday, August 29th for $119.99 at retailers including Finish Line, Champs, Eastbay, Jimmy Jazz, Footaction, Villa and Reebok.com.
Aug 12th
Peyton and Eli Are Back On The Rap Scene
The Manning brothers are back at it. They are looking to secure their names in rap history with another fantastic song about football. This time they are spitting rhymes about their love for fantasy football. Jets running back Chris Johnson makes an appearance as well as Jets great Joe Namath.
Eli and Peyton’s dad, Archie gets a cameo. This video has everything you need to get you in the mood for fantasy football. Enjoy!
Aug 11th
adidas & Damian Lillard Show A World With No Boost!
Today launched a new video campaign starring Damian Lillard of the Portland Trail Blazers to celebrate the arrival of the Crazylight Boost basketball shoe. Crazylight Boost is the first basketball shoe to feature adidas’ ground-breaking Boost cushioning technology. The industry-first innovation returns more energy than any other cushioning in the game.
Damian Lillard shows us he would be great at anything in life by portraying a popcorn-slinging, movie theater employee serving customers before show time. In a dramatized portrayal of the world without Boost, Lillard is interviewed by Turner Sports sideline reporter Rachel Nichols after completing an intense session of serving concessions.
This NBA season, Damian will wear a special edition print colorway of the Crazylight Boost that will be available September 1 for $140 at adidas.com.
Aug 5th
Charles Barkley Teaches James Harden How To Forget
James Harden is seeking a fresh start. His new Foot Locker gear is a good start, but he turns to Charles Barkley and Scottie Pippen for some further advice. #Approved
Aug 5th
Reebok Classic Introduces The Question Mid “First Ballot”
Paying homage to the anti-gravity icon Allen Iverson, the Question Mid is about standing out and stepping up your game.
It’s a 90’s legend reinvented to make history all over again. On Friday, August 15th, the Adult sizing will be available for $124.99 at retailers including Finish Line, Champs, Jimmy Jazz, Eastbay, Footaction, Shiekh and Reebok.com.
The Kids sizing will be available for $94.99 at retailers including Champs, Jimmy Jazz, Kids Foot Locker, Eastbay and DTLR.
Aug 1st
Derrick Rose and Damian Lillard Give Basketball A Boost
On Sunday, adidas held an exclusive unveiling of the D Rose 5 Boost and Crazylight Boost basketball shoes at the MGM Grand Garden Arena in Las Vegas. Damian Lillard and Derrick Rose joined former NBA player and event emcee Greg Anthony to officially introduce adidas’ ground-breaking Boost technology to basketball. The industry-first innovation brings game-changing energy return, comfort and responsiveness to players when they need them most.
Following the unveil, media in attendance had the chance to test out the new kicks and hoop with adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new adidas partner, rookie Marcus Smart.
Jul 28th
Take Back The Court With Reebok’s “Blacktop Battleground”
Originally built for the outdoor game, the Reebok Blacktop collection has become synonymous with the glory days of 90s street basketball. The most popular model – the Blacktop Battleground – was not only tough enough for the court, but had sky-high style to match.
On Friday, August 8th, Reebok Basketball will launch two additional colorways of the Reebok Basketball Blacktop collection.
The Blacktop Battleground black/white/red will be available in Adults ($125), Grade School ($90) and Toddler sizing ($50).
The Blacktop Battleground White/Black/Pink/Orange/Green/Gum will only be available in Adult sizing for $125.
Limited pairs of the two color ways of the Reebok Blacktop Battleground will be available at key retailers Jimmy Jazz, Eblens, Shoe City, Kicks USA, Shiekh, Reebok.com.
Jul 25th
AC Milan Unveils adidas Away Kit
AC Milan and adidas today unveiled the club’s away kit and special edition logo for the 2014-15 season. AC Milan coach Filippo Inzaghi and players – including Mattia De Sciglio and Jérémy Ménez – revealed the new jersey to fans at the adidas Sport Performance Store in SoHo. The Rossoneri will debut the kit on-field tomorrow, July 24 at BMO Field in Toronto when the team takes on Olympiacos in the Guinness International Champions Cup.
The white away jersey with horizontal stripes features traditional red and black details on the round collar, sleeves and on the bottom hems. The colors of the Italian flag are embedded on the back. A new logo celebrates Casa Milan, the club’s new headquarters. The white shorts with red stripes feature the 
official AC Milan logo.
The 2014-15 AC Milan home, away, and third kits feature lightweight adizero technology that helps increase breathability, freedom of movement and comfort.
The red and black striped home jersey features St. George’s Cross, the emblem of the City of Milan, to celebrate the club’s long tradition. The Cross was featured on the club’s first kit and was used until the 1940s.
The official AC Milan logo is featured on the third kit, which comes in green and yellow as a tribute to Brazil, the host nation of the 2014 FIFA World Cup. Player names and numbers on each of the new kits are written in Milay type, the club’s new official font.
The jersey is available at adidas.com. For more information, go to facebook.com/adidassoccer or follow them on Twitter via @adidasSoccer.
Jul 23rd
Have A Corona With Your Favorite Boxer
With summer in full swing, people around the country are celebrating with Corona Extra while relaxing at the beach, enjoying a BBQ, or watching a great fight. Once again, the iconic brand that has become synonymous with summer is tapping into consumers’ passion for boxing through the Corona Extra Boxing program and partnership with Golden Boy Promotions.
Following a successful limited edition release last year, Corona Extra will once again introduce specially-wrapped 18-packs of bottles featuring the image, stats and signature of six Golden Boy boxers including: Danny Garcia, Marcos Maidana, Adrien Broner, Paulie Malignaggi, Daniel Ponce de Leon and Leo Santa Cruz. Each champion selected has a multicultural appeal and is a favorite of boxing and Corona Extra fans.
The limited edition bottles will be available beginning August 15, leading up to the rematch fight between Floyd “Money” Mayweather and Marcos “El Chino” Maidana on Saturday, September 13 at the MGM Grand Garden Arena in Las Vegas.
The fight coincides with Mexican Independence Day on September 16th. In addition, the brand will launch a National Sweepstakes on August 2 providing fans the opportunity to win a trip for two to the Mayweather vs. Maidana fight.
New for this year, visitors to the Corona Extra Boxing site can vote for which fighters will appear on the Corona Extra 2015 Limited Edition Boxing bottles.
Jul 21st
