Budweiser Looks To Support All Dads
This Father’s Day, Budweiser wants to shine an unexpected light on fatherhood and toast stepfathers that stepped up. Budweiser created an emotional short film that documents heartfelt stories of three real families as they surprise their dads by officially removing the “step” from their stepfather titles. The film is a tribute to all dads who step up for their families every day.
Furthermore, Budweiser is inviting fans to tell their stories of a father who stepped up. For every comment on the film in social media, Budweiser will donate $1 to the Stepfamily Foundation, a nonprofit that supports blended families.
“On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own.” – Monica Rustgi, Vice President of Marketing for Budweiser
The film features three real families as the children surprise their dads by officially removing the “step” from their stepfather titles.
· Victor and Mark: Victor was in middle school when he was introduced to Mark and as any teenager would, he had a hard time accepting a new authority figure in his life. As Victor grew up, he began to realize his resentment was unnecessary, and he quickly grew to accept Mark as his dad and even, a friend. Despite his best efforts to play it cool, Victor makes an emotional ask for Mark to become his dad.
· Chloe and Randall: Growing up in Vallejo, CA, Chloe had gotten accustomed to her life living alone with her mom. When Chloe was nine, her mom met Randall and she immediately resented him and tried to push him away. But he never stopped trying and eventually, Chloe grew to see him as ‘dad’. And so with this film, 16 years later, Chloe made the decision to ask Randall to officially adopt her.
· Shaelyn & Paul: Shealyn met Paul when she was only six, and she did all but make it easy for him to win her over. But Paul was there to stay and never gave up on showing that to Shaelyn, going above and beyond to prove his love for both her and her mom. Eventually, he won her over. And now, more than 25 years later and in advance of her own nuptials, Shaelyn made their relationship official by asking Paul to legally adopt her.
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| Print article | This entry was posted by Art Eddy III on June 12, 2019 at 9:48 am, and is filed under Lifestyle. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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