As Memorial Day approaches, we here at MANjr wanted to share an emotional, new film from Budweiser that honors veterans and their families. In the film, two unfamiliar groups with similar military backgrounds meet for the first time, neither knowing the major impact that they both have on each other’s lives.

Titled “Service Never Stops,” it shows a brewery tour group comprised of Folds of Honor scholarship recipients surprising and thanking Budweiser brewers as part of a seemingly normal tour in Cartersville. The film is not only an opportunity to recognize some of the near 3,000 families Budweiser supports through Folds of Honor but it also spotlights Budweiser’s very own veteran employees who helped to brew Freedom Reserve.

The film dovetails with Budweiser’s recent release of Freedom Reserve Red Lager – a new beer specially brewed by Budweiser’s own veterans and building on the brand’s long-standing support of American veterans. A portion of proceeds from Budweiser sold this summer will benefit Folds of Honor — a nonprofit organization providing educational scholarships to military families. As of this year, Budweiser has raised $14 Million in support of Folds of Honor, providing to support over 3,000 military families across the country.

“Service Never Stops isn’t just the name of the new film we created, it is also the philosophy for those who work for Budweiser,” said Ricardo Marques, vice president of marketing for Budweiser. “Our veteran employees who serve their communities and help brew Freedom Reserve to support Folds of Honor are true heroes and we salute them for their service then, and now.”

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