Are you still paying back that awful college loan? College loans get you in the door, but college debt ruins the party. Natural Light wants to change that in the form of giving away $1,000,000 to help pay down your loans so you can hold on to those memorable college stories.

College debt is one of the biggest conversation topics online among recent grads. In summer 2017, just as many people were talking about student debt as they were the entire sport of golf. Natural Light is committed to helping those who want to cherish their college memories, no matter what color jersey they wear or fight song they chant.

Actor and former University of Iowa and NYU student Jake Johnson has teamed up with Natty Light to help spread the word.

Johnson said: “College is one of the best experiences of your life – that is for sure. Natty Light isn’t going to sit by and let great college stories be ruined by the stress of debt. They’re putting $1,000,000 up for grabs to help pay down college loans. The country has a very large debt, so when they told me about what they had in mind, I had a strong desire to stand with them. I know what it’s like to live on a college student’s budget, trust me!”.

Using the platform of the Super Bowl, Natural Light will bring attention to putting a dent in the country’s $1.4+ trillioni college debt by airing the brand’s message in key college markets. These compelling local ads by Natural Light are strategically targeting ten cities with large universities to explain why and how to create the best possible memories.

“This is a chance to give back to those who have given so much to us, so we’re changing it up and calling an audible on the big game this year,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch. “We took a look at ten of the most Natty-centric cities where our beer is loved and there are thousands of students, and took on the mission to protect their epic college memories.”

Entering is simple: Post a video explaining your inspiration for going to college, include the green tab found on all cans inside limited edition 36-packs in the video, and use the hashtags #NattyStories and #Contest when posting to social. From now until May 6, 2018, 25 winners will be selected and awarded $40,000 each because creating epic memories in college shouldn’t come with a price tag attached. Log on to www.NattyStories.com to learn more.

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