In celebration of the impact of non-traditional ‘dads,’ Michelob ULTRA has created an emotional film, titled Dear #ULTRADAD, that enabled three real people to pay a touching tribute to their father figures.

The video features real people from around the country including fitness influencer and NFL player Dale Moss and Brent Decker, his high school basketball coach from South Dakota, a NYC-based dancer Mary Callahan and Lloyd Culbreath, her dance instructor and mentor and Brooke Carrel, a woman who lost her father at the age of 12, and her stepfather David Terpstra

Michelob ULTRA is also encouraging consumers 21+ to share tributes to their own father figures on social media using the #ULTRAdad hashtag. When consumers share a tribute to their father figure, they have the power to do good and give back to those who play this very role. For each post shared, Michelob ULTRA will donate $1 to Up2Us Sports.

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