Last weekend we saw Russell Westbrook’s former teammate Kevin Durant come back to Oklahoma City. Durant and his new team the Golden State Warriors won the game, but Westbrook can hold his head up high because he is still paving his own way.

There is a new video featuring DEW partner and MVP candidate Russell Westbrook. In Don’t Do They, Russell and DEW challenge ‘they,’ instigating a culture that pushes boundaries and encourages people to “do you.”

Westbrook is an athlete who constantly challenges the status quo, inspiring individuality. In Don’t Do They, Russell truly embodies what it means to Do the DEW. The new ad also coincides with DEW’s launch of overall plans for NBA All Star 2017 in New Orleans.

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