Reebok Classic announces global rap superstars, Rae Sremmurd, as the brand’s freshest faces, spearheading Reebok’s new “Classic Leather” campaign for the iconic Classic Leather sneaker.  Joining Reebok’s impressive roster of partners including Gigi Hadid, Teyana Taylor and Future, the hit makers will support the Reebok brand in sharing its message of fearless style, nonconformity and self-expression on a long-term basis.

Since hitting the airwaves in 2014, Rae Sremmurd have built a reputation for their rebellious and bold attitudes. Known for their fun and fearless style choices from the stage to the red carpet, brothers Swae Lee and Slim Jxmmi have undoubtedly become influential tastemakers in music, fashion and popular culture

Since 1983, the Reebok Classic Leather sneaker has defied classification as a shoe that can be worn in any environment, and championed self-expression across many styles, genres and personalities. The “Classic Leather” campaign will celebrate this nonconformist spirit and serve as a rallying cry for people who go against the cultural grain with a shoe that continues to defy conventions after all these years.

“Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.

Launching this month, the “Classic Leather” campaign will incorporate brazen photography of all the various iterations of trendsetters and style pioneers that wear the Classic Leather across print, digital, out-of-home, in-store and online, as well as a Classic Leather Truck activation that mimics the Classic Leather’s chameleon-like ability to fit within various cultures.

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