Cholula’s Original recipe has sparked an obsession for flavor and earned widespread devotion. The Order of Cholula was founded as an online community to give this vast group of passionate Cholula fans a place to unite and share their stories of discovery. Membership to the Order of Cholula is highly selective and only the most dedicated will be admitted. Once selected, our members, known as “Cholulians”, are rewarded with special gifts, valuable offers and other exciting benefits.

The Order’s first member was All-Star pitcher Noah Syndergaard. Known for his on-field prowess and flavorful character, Noah shares his love for Cholula by headlining a recruitment-style video debuting today at www.OrderofCholula.com. The captivating short film features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives – including Syndergaard himself. The video encourages viewers to join Noah and other flavor-seeking zealots by applying for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.

“Cholula is a part of my life – whether it’s the morning before a game, in an after-game meal or during an off day, it’s a brand with a personality I’m naturally drawn to,” said Syndergaard. “Having grown up in Texas I’ve tried all the hot sauces. Cholula is not about simply delivering heat, it’s about bringing a unique flavor and attitude, which really mirrors how I try

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