As we head to NBA All-Star weekend MTN Dew is doing their best to get you ready for the fantastic weekend. Joey Bada$$ teamed up with Mtn Dew to create an ode to basketball called Victory. With Victory, Joey showcases his love for the game, a sport that he’s always been passionate about, playing as a young kid in Brooklyn and still balling as a form of exercise and enjoyment today. The song just dropped today and can be heard HERE!
This track is the first project out of The Courtside Project, a unique collaboration by DEW that brings together NBA players and trendsetters across style, art and music, debuting at All-Star 2017.
To celebrate the release of Victory, Joey Bada$$ will be in New Orleans at Courtside HQ – Dew’s consumer experience at NBA All-Star Weekend – to help launch The Courtside Project and to film a music video for the exclusive track while performing it live for the first time. The music video will be released later this NBA season.
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