There has been a battle for the top spot of MT. Dew beverages. It has been going on for the past three months. The country has been engaged in a passionate election that has changed the course of history forever: DEWcision 2016. Members of DEW Nation have cast their votes for either MTN DEW BAJA BLAST or MTN DEW PITCH BLACK, two specialty flavors that developed cult followings over the years, and after months of voting and wild online challenges, the results are now in. With more than 2.9 million votes, PITCH BLACK has edged out BAJA BLAST by less than a half of a percent of the total 5,789,284 million votes. PITCH BLACK has won the election. And PITCH BLACK will become a permanent member of the MTN DEW retail lineup, making its debut on shelves this September.

“Over the course of DEWcision 2016, you, the members of the DEW Nation, pulled out all of the stops to show your passion for these two flavors,” said Ryan Collis, senior director of marketing, Mountain Dew. “You dyed your hair. You built towers. You conquered mountains. Although there could only be one victor, you showed us that neither flavor was going to go out without a fight. And that’s the relentless, unyielding, no-holds-barred spirit that DEW Nation stands for.”

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