One of the hottest selling kicks came from Reebok and Kendrick Lamar earlier this summer. Now Reebok Classic and multi-platinum selling, Top Dawg Entertainment artist Kendrick Lamar return with the new Classic Leather “Perfect Split” pack.  The collection will comprise of Men’s and Women’s styles, launching on Friday, July 15, 2016.

The Classic Leather “Perfect Split” pack brings the split sides of Kendrick’s personality to life, as the silhouettes’ understated white and stone base is updated with contrasting color-blocked accents, alongside a ‘split’ rubber outsole combining retro GUM with contemporary ICE.

Globally acclaimed director Nabil photographed Kendrick in a complementing campaign entirely on vintage camera equipment.  The series of raw and candid portraits capture Kendrick in a range of poses, which also reflect the different sides to his personality.

The Classic Leather “Perfect Split” will be available for $74.99 at retailers including Reebok.com, Champs and Footaction, starting Friday, July 15, 2016.

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