We always think that once a pro sports team gets a new stadium it will mean more out of pocket expenses for us fans. Well thanks to the Atlanta Falcons they are flipping the script on that. In 2017, Mercedes-Benz Stadium will offer food and beverage options developed to deliver what fans want – variety, speed of service, quality and value. The fan-first menu at Mercedes-Benz Stadium will include the most popular items priced as follows without compromising quality:

•$2 – Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)

•$2 – Dasani bottled water; hot dogs; pretzels; popcorn

•$3 – Peanuts; pizza; nachos; waffle fries

•$5 – 12 oz. domestic beer

Pretty cool right? I don’t think these prices have been around since Jimmy Carter was in the White House. (Kids, Google President Jimmy Carter’s term if you want to know that time era.) The menu and pricing model – which will allow a family of four to consume the typical game-day purchases for $28 or less – will be in effect for Atlanta Falcons and Atlanta United games, as well as major events at Mercedes-Benz Stadium including the Chick-fil-A Peach Bowl, SEC Championship Game, the College Football National Championship (2018) and the NCAA Men’s Final Four slated for 2020. The pricing and product offerings will be the same for concerts, conventions and other special events booked at the stadium.

To improve speed and quality of service, Mercedes-Benz Stadium has partnered with its design team, construction partners and Levy Restaurants to create what will be an exceptional experience for fans, employing several new operational and design elements that include:

•More than 670 concession points-of-sale (65 percent more than our fans currently enjoy)

•Self-service soda refill stations away from the concession stands (to increase speed, shorten lines)

•Increased on-site kitchen and cooking capacity to ensure freshness, quality and speed of service

•Whole-dollar pricing for ease and efficiency

It looks like Atlanta Falcons fans will get a stadium upgrade without the new stadium prices. I hope this will be a continuing trend when teams get a new stadium.

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