One of the great things about this part of the year is that people reflect on what they have and what is really important to them. That notion set the idea of #GivingTuesday in motion. Crown Royal is looking to help too. They started the “Live Generously and Life Will Treat You Royally” campaign. Their mission is to inspire and facilitate generosity in all of its many forms. In celebration of #GivingTuesday, Crown Royal is partnering with GoodWorld, a tech startup that fuels charitable giving on social media. Together they are encouraging people to support worthy causes by commenting #donate on participating charities’ Facebook posts, tweeting #donate at a cause’s username or by signing up at GoodWorld.me to trigger real-time donations.

As an incentive, Crown Royal will donate $1 to our longstanding partners at Packages From Home for every person who registers with GoodWorld between #GivingTuesday and the end of the year, up to $50,000. Crown Royal and Packages From Home have worked together to send nearly half a million Crown Royal Care Packages to active duty troops overseas over the past five years. If you are looking to help out go to GoodWorld.me or packagesfromhome.org

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