Every year, Crown Royal runs a program that provides naming rights to a NASCAR Sprint Cup Series race to a deserving hero. The winning servicemen and servicewomen are selected by fans. You can submit stories on the “Crown Your Hero” tab on the Crown Royal Facebook Page. If you want to nominate a firefighter, police officer, first responder, volunteer, soldier or other service person, make sure to submit an essay (100 words or less) by April 30, 2012. The essay must answer the following question: “Describe a personal achievement, unselfish act, or honorable act that is worthy of a toast with Crown Royal?” Finalists will be selected in May and fans will get to vote on the grand prize winner.

This year’s grand prize winner will receive an ultimate race experience at the 2012 Brickyard 400 at the Indianapolis Motor Speedway where they’ll drop the green flag to start the race, tour pit row, get infield access and access to the Crown Royal suite and RV during the race. The grand prize also includes access to Victory Lane at the end of the race, room accommodations for two, roundtrip airfarem ground transportation to the race and a per diem. Five finalists will also receive tickets to the race, roundtrip airfare and accommodations in Indianapolis.

To learn more about the program, check out this video that showcases the experience of past winners:

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