Amy Schumer and Seth Rogen Create The Bud Light Party
There are so many political ads and fake promises to make us all sick. We are getting tired of both the Republican and Democratic parties. How about a new party to believe in? The Bud Light Party steps onto the national stage today with a mission to unite modern beer drinkers. The new campaign from America’s most inclusive beer brand will celebrate bringing people together – for fun – over a beer. The Bud Light Party is the first campaign to bring to life Bud Light’s new “Raise One to Right Now” tagline, designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments – starting with Super Bowl 50.
Right now there is nothing more timely or talked about than the presidential election. At a time when debates get heated and “unfriending” is at an all-time high, The Bud Light Party offers something everyone can agree on. A party that invites everyone. A party that knows how to party. A party that isn’t a political party at all.
Leading this humor-based campaign is comedic duo Amy Schumer and Seth Rogen – the faces of The Bud Light Party. Starting with a Super Bowl ad and continuing in national broadcast and digital creative throughout the year, Schumer and Rogen will rally beer drinkers to put their differences aside and agree to agree on Bud Light.
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| Print article | This entry was posted by Art Eddy III on January 22, 2016 at 7:03 am, and is filed under Entertainment. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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