This Sunday is National Beer Can Appreciation Day. So why not celebrate with an iconic beer brand? In 1988, Guinness Draught launched in a can, using a revolutionary widget to recreate the famous creamy surge seen when Guinness is served from a tap. The widget won the Queen’s award for technological achievement in 1991.

Since its inception, Guinness has always been a brand at the forefront of innovation from inventing nitrogenation more than 50 years ago to introducing the widget perfecting Guinness Draught in a can to the launch of Guinness Blonde American Lager last year, and now Guinness Nitro IPA. Nitrogenation is a trend gaining steam in the American beer industry, which is something Guinness pioneered more than 50 years ago.

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