Bragging rights on the line as Dick Vitale goes up against Joel, the Fort Worth Herd longhorn as they make NCAA® Division I Men’s Basketball Championship picks at the Fort Worth Stockyards National Historic District.

Dick Vitale, ESPN college basketball analyst and one of the sport’s most famous and recognizable icons, is putting his NCAA® bracket to the test against Joel, the Fort Worth Herd’s lovable longhorn, as part of the Allstate March Mayhem™ Challenge.

Last year, fans were reminded that anything can happen during the NCAA® Division I Men’s Basketball Championship after witnessing Dick Vitale narrowly edge out a bracket victory against the Georgia Aquarium’s sports-prognosticating dolphins.

This year, Allstate, an official corporate partner of the NCAA, has challenged the legendary television analyst to put his college basketball expertise on the line again against an unlikely opponent – a 1,795-pound Texas longhorn. From inside the Fort Worth Herd steer pen, Vitale will go head to head in a bracket contest and reveal his team picks before Joel makes his selections in an attempt to beat the broadcasting legend at his own game.

From improbable upsets to come-from-behind victories, Mayhem is everywhere, making it difficult for even the most respected and knowledgeable basketball analysts to predict what will happen.

If Vitale loses to his NCAA March Madness® arch-nemesis, he’ll have to work as Joel’s personal ranch hand, helping to prep him and the rest of the herd for their daily cattle drive down Exchange Avenue, while the triumphant longhorns earn ultimate bragging rights.

In the spirit of good sportsmanship, Allstate will make donations to both Friends of the Fort Worth Herd and the V Foundation for cancer research.

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