Shepard Fairey is a recognizable brand. From Andre the Giant Has a Posse stickers to OBEY to the Obama Hope poster, Fairey has carved out a familiar, easily identifiable aesthetic of pop-heavy propaganda couched in geometrically stenciled street art. Fairey’s most recent collaboration was on display in Hollywood last night at the launch party for his newly designed Hennessy V.S. Limited Edition bottle.

The evening started with DJs D-Nice, Z-Trip and DJ Diabetic (aka Mr. Fairey himself) stirring up a crowd that was well-lubricated on free flowing Hennessy cocktails. Guests got to view the new bottle, sample the goods and share the dance floor with celebs like Chris Brown, Karrueche Tran, Ne-Yo, Travis Barker and Tam Walker.

Although Fairey was the man of the hour, the main attraction was this guy named Kendrick Lamar. And when I say main attraction, I really do mean attraction. Given the size of the venue, it’s amazing how many girls were actively looking to get impregnated by the man who earned seven Grammy nominations this past year.

Lamar was the ultimate crowd pleaser, showering the place with his fluid flow and familiar hooks from hits like “Swimming Pools (Drank)”, “Bitch, Don’t Kill My Vibe”, and “Poetic Justice.” Everyone in attendance soaked it all in with a smile. From the view of the stage, everyone shared the same expression. Like the entire place was about to eat ice cream. Especially that girl in the pink dress.

Whatever “it” is, Kendrick has it for days. D-Nice, Z-Trip and Shepard Fairey set the stage, but Kendrick Lamar stole the show.

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