This Memorial Day Duke Cannon Supply Co., the brand that brought you the “Big Ass Brick of Soap,” will donate a 1:1 product match for every product sold to U.S. Military service men as well as one premium dog treat for their working dogs through the support of the MWDTSA (Military Working Dog Team Support Association, Inc.).

Duke Cannon knows these dogs, along with their handlers from every military service, are deployed worldwide to defend the U.S. at home and abroad, helping to safeguard military bases and activities and to detect bombs and other explosives before they inflict harm. What better way to pay homage to fallen soldiers than by helping those sill serving? The Duke abides.

For more info follow @dukecannon on Twitter and on Facebook.

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