A heated sports rivalry is a cause for tailgates, touchdown dances and raising a CAPTAIN MORGAN® Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, adopted a pet alligator named Cola.

“Dogs are too traditional, I don’t do cats, and let’s be honest, parrots are bit cliché,” said Morgan. “Every Captain needs a Cola, and I found mine right here in Gainesville. He has a badass personality and is looking for support for all of his gator friends both on and off the swamp.”

The Captain Morgan brand encouraged consumers 21and older to celebrate with Captain & Cola by capturing a picture of the duo and utilizing the hashtag #CaptainAndCola on social media properties (e.g., Twitter, Instagram, etc.) throughout this past weekend.

For every #CaptainAndCola captured, the rum brand donated $1 to the Crocodile Specialist Group up to $5,000, a worldwide network of biologists, wildlife managers and independent researchers committed to the ongoing preservation and protection of alligators and crocodiles throughout the world.

Born and raised at St. Augustine’s Alligator Farm and Zoological Park, Cola joined Captain Morgan in Gainesville, FL this past Saturday, November 30th for the kick-off. Captain and Cola toured the greater Gainesville area on Saturday morning throughout the game.

“There is no better pairing than Captain & Cola,” Morgan continued. “I’m looking forward to taking him out on the town this weekend to show Gainesville what true friendship is all about.”

Although Florida fans may have lost on Saturday, they gained at least one more fan when Captain Morgan himself showed up, announcing the official adoption of his live, pet gator, naming him Cola. Captain & Cola toured the greater Gainesville area on Saturday, taking pictures and encouraging adult fans to celebrate responsibly.

In response to the overwhelming enthusiasm of Florida fans, the brand made a $5,000 donation to the nonprofit organization.

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