At the start of the football season, Van Heusen launched the Institute of Style at VanHeusen.com. The Institute of Style is challenging dudes everywhere to spiffy up their fashion selections. If you use Van Heusen to transform yourself from schlub to swagger, you could win a trip to the Super Bowl. Not just tickets to the big game either. If you win this thing, you and four of your friends  will be flying the Indy in a private jet and watching the Super Bowl in a suite with Steve Young, Jerry Rice and Deion Sanders.

To enter, visit then Van Heusen website and submit before and after shots of you looking like a schlub (sans Van Heusen) and you looking like a super dapper swagger (after the Van Heusen touch). You can see examples of different looks and style tips on the website.

Your before and after shots will be judged by the three aforementioned NFL Hall of Famers, Van Heusen’s fashion director, an editor at ESPN Fashion and an the market editor of GQ magazine.  Here are the judging categories/requirements:

  • Use of Van Heusen Clothing and Merchandise (33.33% of score)
  • Extent of overall transformation between photos (33.33% of score)
  • Level of personal style (33.34% of score)

You don’t need to purchase anything to enter. Five entries allowed per person and per email address. All entrants must submit their photos by 12/31/2011. The approximate retail value of the grand prize has a not to exceed prize of $22,900. That grand prize includes:

  • Round trip private air transportation on a G4 airplane for five (winner and (4) guests)
  • A total of (2) standard hotel room accommodations, each for a total of (4)-nights
  • Five (5) tickets to the Big Game being played in Indianapolis, IN
  • Five (5) tickets to the ESPN Next party
  • Five (5) tickets to the GQ party
  • Five (5) tickets to the NFLX Experience
  • Van Heusen Wardrobes for winner and each guest, with a maximum total retail value not to exceed $1,000
  • 5,000 in cash

So yea, enter this thing, dude.

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