Posts tagged White Rum
Captain Morgan Makes The Summer Hotter With Chrissy Teigen
Captain Morgan White Rum is fantastic. How can you improve upon this rum? Well the Captain has figured out how. He added Sports Illustrated cover model Chrissy Teigen into the mix. She has teamed up with Captain Morgan to debut the brand’s newest flavor offerings: Captain Morgan Pineapple, Captain Morgan Coconut and Captain Morgan Grapefruit Rum.
Chrissy stars as a peg-leg pirate with a taste for island cocktails. She forces beach inhabitants to “surrender” to the three new flavors now available by everyone’s favorite rum brand. Check out the video below the list of cocktails.
With warmer weather right around the corner, we’ve also included some cocktail recipes that feature the new Captain Morgan White Rum Flavors. As always please enjoy Captain Morgan responsibly.
Palomaloha
1.5 oz. Captain Morgan Grapefruit Rum
Juice of ½ lime
Grapefruit soda to top
Directions: Fill tall glass with ice. Pour in Captain Morgan Grapefruit Rum, lime juice and grapefruit soda. Garnish with grapefruit wedge.
Baewatch
1.5 oz. Captain Morgan Pineapple Rum
1 oz. Cranberry juice
1 oz. Pineapple juice
1 slice(s) pineapple(s)
Directions: Fill tall glass with ice. Pour in pineapple juice and Captain Morgan Pineapple Rum. Top with cranberry juice. Garnish with pineapple wedge.
The Shark Puncher
9 oz. Captain Morgan Coconut Rum
9 oz. Orange Juice
3 oz. Ruby Red Grapefruit Juice
6 oz. Cranberry Juice
Directions: Combine all ingredients including Captain Morgan Coconut Rum in a pitcher and stir.
Apr 23rd
Captain Morgan Blows Boring Drinks Up!
With summer right around the corner, Captain Morgan has teamed up with world-renowned YouTube personalities “The Slow Mo Guys” to remind everyone to break free from the same-old boring daiquiris and piña coladas this year!
The Slow Mo Guys have amassed nearly 4 million subscribers on YouTube thanks to their use of a high-speed camera to film content in slow motion, which provides viewers with an entertaining, and often hilarious perspective on physical contact.
Through a series of explosive videos, the British duo expands on the popular theme integrated into the Captain Morgan White Rum ad spots released earlier this year. In each video, the Slow Mo Guys obliterate traditional summer cocktails in outrageous ways – such as firing off a “Cannon” – while showcasing Captain Morgan White Rum as the new, breakthrough leader in the white rum category.
To support the premiere of this video series, the Captain Morgan brand will be hosting a two-week contest that challenges fans 21+ to guess the number of cocktails that were demolished during the making of “Cannon.” The 100 fans who come the closest to the correct amount of cocktail causalities will win a Captain Morgan branded cannonball. The contest will be hosted on Facebook, where fans will be able to submit their entries in the comment section.
Below are a few new drink ideas and the other cool videos from The Slow Mo Guys!
White Madras
Ingredients:
1.5 oz. Captain Morgan White® Rum
2 oz. cranberry juice
2 oz. orange juice
Preparation: In a shaker half filled with ice, add Captain Morgan White® Rum, cranberry juice and orange juice. Shake well and strain into highball glass filled with ice. Garnish with lime.
White Mojito
Ingredients:
1.5 oz. CAPTAIN MORGAN WHITE® RUM
0.5 oz. fresh lime juice
0.5 oz. simple syrup
Fresh mint, muddled
Fresh limes, cut into small pieces
1 oz. club soda
1 mint sprig
Preparation: Put all ingredients except club soda and mint sprig into a mixing glass. Add ice and shake vigorously. Add club soda, shake once, and pour into a tall glass. Garnish with a mint sprig.
Apr 25th
Captain Morgan Introduces White Rum
Mojitos, daiquiris and piña coladas are about to be overtaken as there’s a ‘New Captain’ taking over beaches and cocktails everywhere! Inspired by the real-life adventures and exploits of one of history’s most renowned privateers, CAPTAIN MORGAN® White Rum, the newest addition to the rum brand’s portfolio, will take cues from its namesake with a nationwide release this month.
Inspired by the pristine waters of the Caribbean, CAPTAIN MORGAN® White Rum is five times distilled to ensure delicious taste, clean, slightly sweet and creamy with hints of lush fruit and green apple. It’s remarkably crisp, carries a smooth finish and is great for adult fans to enjoy responsibly year round.
“Captain Henry Morgan was a world-renowned privateer who paved the way for countless adventurers,” said Tom Herbst, Vice President of Marketing, Rums for Diageo North America. “It’s with that same spirit that we developed CAPTAIN MORGAN® White Rum, the first-ever white rum from a brand that people know and love. It’s a superior, quality rum that possesses a much smoother taste, and we aim to stake our claim in this category in an explosive way.”
The launch of CAPTAIN MORGAN® White Rum will be supported through a robust marketing mix, including television, print and online advertising as well as public relations, strong digital extensions and point of sale materials.
Set to renowned recording artist and songwriter M.I.A.’s Double Bubble Trouble, the brand’s television creative features typical rum cocktails “exploding” as CAPTAIN MORGAN® White Rum takes over. In addition, the first supporting print ad, which features American model Chrissy Teigen, will appear in Sports Illustrated’s 50th Anniversary Swimsuit Edition slated to hit U.S. shelves in February.
CAPTAIN MORGAN® White Rum also brought a splash of the Caribbean to the Big Apple as football fans, notable celebrities and athletes were among the first to enjoy signature cocktails with the new rum during celebrations leading up to last Sunday’s big game.
At 80 proof (40% ABV), CAPTAIN MORGAN® White Rum will be available nationally beginning in early February for a suggested retail price of $15.99 for a 750mL bottle. The new offering is best enjoyed on the rocks, paired with cola or lemon-lime soda, or as the key ingredient in a number of Caribbean-inspired cocktail recipes.
The Captain Morgan Rum Co. reminds adults to stake their claim and raise a glass to sailing uncharted waters – always in moderation!
WHITE & COLA 
1.5 oz. CAPTAIN MORGAN WHITE® RUM
5 oz. cola
Instructions: Fill a rocks glass with ice. Pour in the CAPTAIN MORGAN WHITE® RUM. Top with the cola. Garnish with a lime wedge.
WHITE & LEMON-LIME SODA
1.5 oz. CAPTAIN MORGAN WHITE® RUM
5 oz. lemon-lime soda
Instructions: Fill a rocks glass with ice. Pour in the CAPTAIN MORGAN WHITE® RUM. Top with the lemon lime soda. Garnish with a lime wedge.
WHITE MADRAS
1.5 oz. CAPTAIN MORGAN WHITE® RUM
2 oz. cranberry juice
2 oz. orange juice
Instructions: In a shaker half filled with ice, add CAPTAIN MORGAN WHITE® RUM, cranberry juice, and orange juice. Shake well and strain into highball glass filled with ice. Garnish with lime.
WHITE MOJITO
1.5 oz. CAPTAIN MORGAN WHITE® RUM
0.5 oz. fresh lime juice
0.5 oz. simple syrup
Fresh mint, muddled
Fresh limes, cut into small pieces
1 oz. club soda
1 mint sprig
Instructions: Put all ingredients except club soda and mint sprig into a mixing glass. Add ice and shake vigorously. Add club soda, shake once, and pour into a highball glass. Garnish with a mint sprig
Feb 10th
