Posts tagged Ventilator
Reebok Makes Special Deliveries In NYC And Miami
Last week, in New York City and Miami, an army of Reebok Classic bicycle messengers swept through both cities delivering the first pairs of Day Glo Ventilator sneakers set to hit stores this month. The messengers rode custom Day Glo-inspired, single speed bikes — in blue, yellow, pink and orange hues that matched the colors of the sneakers — to messenger advanced pairs of the Ventilators around in NYC and Miami.
In New York, messengers battled downtown and uptown traffic to deliver the Ventilators to select, unsuspecting recipients all around the city, hitting the Financial District, Tribeca, Midtown, Upper West and Upper East Sides, as well as Harlem. In Miami, the messengers endured the unrelenting heat and sun to surprise residents all over South Beach, North Beach, Little Havana and Wynwood with the neon colored kicks.
Didn’t receive a pair? Not to worry. The Reebok Classic Day Glo is currently on sale at www.reebok.com and everyone who purchases a pair will be entered in a special drawing to receive one of the custom Day Glo bikes!
In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time. Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running.
Capturing the electric energy found within unforgettable days and even hotter nights, Reebok Classic’s latest iteration of the Ventilator – Ventilator Day Glo – puts a bold, neon spin on the classic silhouette. Fearless and unapologetic, the bright colorways that make up this unique pack are for those not afraid to stand out or stand up.
Ventilator Day Glo – Men’s
Colorways: Yellow, Blue
Price: $75
Retailers: Jimmy Jazz, Villa, Shiekh’s, and Shoe Palace
Ventilator Day Glo – Women’s
Colorways: Orange, Pink
Price: $75
Retailers: Finish Line, Urban Outfitters, Jimmy Jazz, and Reebok.com
Apr 22nd
Reebok Classic Announces Third Ventilator Vintage OG Color Way
In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time.
Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running. As Reebok celebrates 25 years of the Ventilator in 2015, three of the original colorways return in their true form; stitch for stitch and perfectly color matched for authenticity. To help reintroduce these classic trainers, Reebok asked renowned photographer, Jonathan Mannion, to capture what he saw as the essence of the Ventilator.
“When asked by Reebok to creatively interpret and photograph the shoe, I was presented with a unique challenge; with a shoe that has so many intriguing design elements, what element best defines the entire shoe? Ultimately, I focused on the shoe’s most unique element, the mesh ventilation. My approach to shooting was much like I’d approach shooting a car; focusing on the silhouette of the object and the way the design interacted with air. By accentuating the mesh through light, I hoped to achieve an iconic picture that honored the timelessness of the shoe.
Incorporating the Starcrest logo from the tongue label was also at the forefront of the project for me. Drawing inspiration from its shape, I decided to recreate the logo using the actual shoes. As Reebok celebrates 25 years of the Ventilator, focusing on the Starcrest was a way to honor Reebok’s iconic logo while referencing its storied history in running.”
The third style from the Ventilator OG Pack in white/grey/pink/black will launch on Saturday, March 14th for $109.99 at Reebok.com, Bait, Extra Butter, Private and Puffer Reds.
Mar 5th
Reebok Classics Announces Ventilator Reflective, Dropping 2/2
To celebrate the 25th anniversary of the Ventilator, Reebok is releasing a brand new iteration of this closet staple. A favorite of Reebok’s newest asset Kendrick Lamar, the Ventilator Reflective is a stylish new edition to the Ventilator collection.
This pack uses reflectivity on the iconic “crackle” print of the Ventilator OG; creating the perfect balance between aesthetics and function. By adding in a reflective material, Ventilator Reflective is subtle by day and bright in the right light.
Available starting February 2nd, head out to Reebok.com, Jimmy Jazz, Shoe City, Shoe Palace, and The Athlete’s Foot to grab your pair of Ventilator Reflective for $80.
Jan 29th
Reebok Classic Drops The Ventilator OG on Saturday, January 17th
In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time. 
Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running. As Reebok celebrates 25 years of the Ventilator in 2015, three of the original colorways return in their true form; stitch for stitch and perfectly color matched for authenticity. Reebok’s newest member, Kendrick Lamar, has been seen rocking this authentic Reebok shoe. Once again, Reebok goes back to its heritage and reintroduces a timeless Classic.
To help reintroduce these classic trainers, Reebok asked renowned photographer, Jonathan Mannion, to capture what he saw as the essence of the Ventilator via product photography.
Quote from Jonathan Mannion:
“When asked by Reebok to creatively interpret and photograph the shoe, I was presented with a unique challenge; with a shoe that has so many intriguing design elements, what element best defines the entire shoe? Ultimately, I focused on the shoe’s most unique element, the mesh ventilation. My approach to shooting was much like I’d approach shooting a car; focusing on the silhouette of the object and the way the design interacted with air. By accentuating the mesh through light, I hoped to achieve an iconic picture that honored the timelessness of the shoe.
Incorporating the Starcrest logo from the tongue label was also at the forefront of the project for me. Drawing inspiration from its shape, I decided to recreate the logo using the actual shoes. As Reebok celebrates 25 years of the Ventilator, focusing on the Starcrest was a way to honor Reebok’s iconic logo while referencing its storied history in running.”
The first style from the Ventilator OG pack in chalk/grey/green will launch on Saturday, January 17th for $109.99 at retailers including Reebok.com, Sneaker Politics, Bait, Packer Shoes, Major and Wish.
Jan 7th
The Ventilator “Tonal Ballistic” Sneaker Pack From Reebok Classic
On the heels of the Ventilator “Night Vision” pack release, Reebok Classic introduces the Ventilator “Tonal Ballistic” pack. Inspired by the outdoors, the rugged suede upper execution on this limited edition pack is sure to become a style statement this Fall.
Born during the golden era of Reebok design and technology innovation, the Ventilator was a game-changing runner when it was first introduced in 1990. The first Reebok lightweight runner with a focus on breathability, the Ventilator was a bold, expressive silhouette that was years ahead of its time. Today the Reebok Ventilator remains an extremely versatile, one-of-a-kind sneaker, with the chameleon-like ability to take both clean and bold executions.
Very limited pairs of the Ventilator “Tonal Ballistic” pack are available now at Jimmy Jazz, Urban Outfitters, Bait, Active Athlete, and Reebok.com for $90.
Sep 19th
