Posts tagged Unveils
adidas Unveils 2014 World Cup Battle Pack
A month before the 2014 FIFA World Cup kicks off, adidas today unveiled the Battle Pack cleat collection. adidas Battle Pack features a new cleat from the brand’s five silos including Lionel Messi’s signature adizero F50, the latest Predator, Nitrocharge, 11Pro and adizero F50, each with its own disruptive black and white pattern.
Every adidas player will wear Battle Pack during the 2014 FIFA World Cup including Messi, Mesut Özil, Dani Alves, Luis Suarez, Oscar, Philipp Lahm, Karim Benzema, Javi Martinez and Jozy Altidore.
The unique black and white design of Battle Pack is inspired by the war paint of native warriors and features gold stripes representing the FIFA World Cup trophy. Messi’s Battle Pack signature adizero F50 includes a blue and white pattern to celebrate the Argentina federation.
The adidas Battle Pack debuts on field for the first time during the UEFA Champions League Final in Lisbon on May 24. The collection will be available via pre sale on May 12 at www.adidas.com and hits stores on May 26 at www.adidas.com, adidas sport performance, sporting goods and soccer stores.
Fans can join the conversation on Twitter via @adidasSoccer #WorldCup or at www.facebook.com/adidasSoccer.
ADIZERO F50 MESSI
Lionel Messi’s signature adizero F50 combines revolutionary technology with the precision engineering of the four-time Ballon d’Or winner. At only 5.3 ounces the adizero F50 Messi is one of the lightest cleats in the game. In addition to the black and white design, Messi’s World Cup cleat features a blue and white pattern to celebrate his Argentina federation.
PREDATOR
The 20th anniversary Predator, the Battle Pack version includes the five control zones and provides a new focus on the sixth zone, the outsole of the cleat, through control frame technology. Worn by Mesut Özil, Oscar, Fernando Torres and Graham Zusi.
NITROCHARGE
adidas’ energy cleat, Nitrocharge includes a specialized highly elastic ENERGYSLING around the forefoot that supports side cuts and precision turns to sharpen reactions on the field. adidas’ ENERGYPULSE spring technology provides strong push offs for players while they sprint. Worn by Dani Alves, Daniele De Rossi, Javi Martinez and Omar Gonzalez.
11PRO
The 11Pro provides maximum comfort and improved touch for players. A newly designed outsole with conical studs and a comfort frame provides better pressure distribution and a TPU overlay minimizes ground impact. The 11Pro features an updated upper that uses memory foam embedded into the quilted Taurus leather upper. Worn by Philipp Lahm, Frank Lampard and Sacha Kljestan.
ADIZERO F50
Built for speed, the 5.3 ounces adizero F50 features SPEEDTRAXION, a new, high speed stud alignment that maximizes acceleration and traction, and SPEEDFOIL, a revolutionary material that combines lightweight, softness and durability for a comfortable, yet locked down heel fit. Worn by Luis Suarez, Arjen Robben, Karim Benzema and Jozy Altidore.
May 12th
adidas Unveils Made in March Uniform System for NCAA Basketball
adidas today unveiled the Made in March Uniform System for the 2014 NCAA basketball postseason. The collection was created to provide teams with adidas’ most advanced uniform system and basketball apparel technology so they can take on the challenges and intense play of March.
Baylor, UCLA, Cincinnati and Louisville will wear short-sleeve Made in March uniforms and Indiana, Kansas, Michigan, Notre Dame, Tennessee and Wisconsin will wear sleeveless versions.
Made in March uniforms feature a functional perforated print pattern along the leg of the stretch woven short to enhance breathability and ventilation, keeping players cool as the clock winds down. adidas’ quick-drying jersey technology found in current NBA uniforms along with ClimaCool zones on the chest, back and side, move heat and moisture away from the body to keep the jersey light and dry as players sweat.
To rally fans and spark team unity and pride, several uniforms feature team name logos across the chest, while all jerseys have school mantras selected by the team printed on the inside collar. Several schools will wear new colors exclusively designed for March. Baylor will wear army green as homage to the school’s strong military history, while UCLA dons navy blue and gold inspired by the Los Angeles night skyline. Indiana will suit-up in cream as a nod to the program’s traditional school colors and basketball team’s “crimson and cream” nickname.
The Made in March Uniform System debuts on-court beginning with conference tournament play and fans can grab their Made in March gear at adidas.com and campus bookstores.
Stay tuned to the adidas Basketball Facebook page, and follow on Twitter and Instagram @adidasHoops with #teamadidas , #MadeinMarch.
Mar 7th
adidas Unveils New Messi Signature Cleat
adidas today unveils Lionel Messi’s collection of footwear and apparel highlighted by the four-time reigning FIFA World Player of the Year’s first signature cleat. The world record holder for goals in a calendar year will debut his signature adizero F50 this spring.
Messi’s new signature cleat is available on March 1 but fans can preorder it now HERE. You can follow the conversation on Twitter via @adidasSoccer.
Feb 18th
