Design has long been a differentiator between Nissan and its competitors – along with performance, innovation and technology. Now, as the company celebrates its 80th anniversary, it is doing so with the world debut of the Nissan Sport Sedan Concept at the 2014 North American International Auto Show in Detroit.

The Sport Sedan Concept, a design study with a particular emphasis on next-generation design and sporty style, was created to embody the essence of a true sports sedan – that rare execution of 4-door sedan with the aura of a real sports car. It previews a future production vehicle intended for owners with a passion for cutting-edge design and driving dynamics.

“The Sport Sedan Concept shows a new, highly emotional and energetic design direction that takes Nissan’s legendary approach of applying sports car principles to a sedan to the next level,” said Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura. “The Sport Sedan Concept captures that essence with bold and exciting sports car design and proportions.”

Next-Generation Nissan Design Language
The Sport Sedan Concept joins a trio of advanced concepts that share signature design aspects that will be adapted to all future Nissans. Along with the Nissan Resonance and Friend-ME concepts that were introduced in 2013, the Sport Sedan Concept shares the new V-Motion front aspect, “floating” roof and boomerang-shaped headlights and taillights.

As demonstrated by the three diverse concepts, these distinctive design cues will be incorporated into a range of body types from sedans to crossovers.

“Our new design direction mirrors the strength, power and capabilities of the engineering and innovation that serves as the foundation of every Nissan vehicle,” said Nakamura. “Nissan is a brand for people seeking bold and passionate experiences, and who are willing to make choices outside of traditional boundaries. That’s why Nissan is committed to breaking new ground in automotive design, as expressed in the stunning new Sport Sedan Concept.”

The exterior of the Sport Sedan Concept is marked by low, wide proportions, with a lowered hoodline and reduced ground clearance compared to traditional sedans – elements that would be right at home in a sports car.

The “V-Motion” movement of the front end flows from the dramatic chromed grille up through the hood. The front of the Sport Sedan Concept also incorporates the large LED boomerang headlights, a deeply scooped front fascia and wide, sloped windshield.

The profile of the vehicle is equally powerful, with its dynamic bodyside lines adding a strong sculptural feel and connecting the wheels and tires – which are pushed out to the four corners.

There is a projection of motion, even when the vehicle is standing still. The Sport Sedan Concept rides on custom 21-inch aluminum-alloy wheels mounted with low-profile 275/30R21 tires.

The distinctive silhouette blends smoothly into the rear design, which is capped by the high deck, large chrome trunk accent and wide, deeply scooped rear fascia. As in the front, the boomerang rear combination lights accentuate the centered feeling and push outward to edges.

The unique “floating” roof adds a sense of openness and lightness in contrast to traditional sedans’ heavy cabin appearance.

“The innovative roofline, which is also prevalent on Resonance and Friend-ME, makes it seem as if there are no pillars at all, enhancing the sense of athleticism and sportiness,” said Nakamura. “The roofline also contributes to the Sport Sedan Concept’s class-leading stance, which balances the look of the substantial lower body and a streamlined cabin.”

The final exterior touch is the unique “Strad Amber” paint that was inspired by the craftsmanship and rich finish of noted classic violins – instruments capable of producing vibrant intensity at times and at other times a soft stillness. The elaborate candy color paint finish is achieved through application of an orange-amber topcoat over a base of gold paint, creating a distinctive depth and bespoke richness.

The Sport Sedan Concept’s interior also offers cues to future production designs. Premium materials are found throughout, with the use of diamond-shaped graphics on the quilted seats, stitching and panels enhancing the sense of dynamic motion. Rather than traditional flat surfacing, the diamond treatment adds three-dimensionality. The edgy and geometric look was inspired by modern furniture, apparel and accessories. The interior also features high-contrast colors and facet metallic accents. All these aspects finely express Nissan’s individual authenticity and modernity.

The front-wheel drive Sport Sedan Concept is powered by a 300-plus horsepower 3.5-liter V6 engine backed by a sport-tuned Xtronic CVT® and features an innovative suspension layout with performance dampers.

The Nissan Sport Sedan Concept was created by Nissan Design America in San Diego, California and developed at the Nissan Global Design Center in Atsugi, Japan.