Patron and Macallan was flowing freely on Wednesday night to celebrate the start of the ski season in style presented by Snow.  Guests enjoyed everything from a fun Patron XO Café Snow Angel photo booth, distinctive eats and paella served by celeb chef Peter Callahan, live graffiti art by Ellis Gallagher and Luke Kendall, along with an on-site live auction to benefit the US Ski Team.

Luxury ski brand Bomber Ski announced their new brand ambassador, ski legend and Olympian Marc Girardelli, and also unveiled many of their new styles, including its new “Stars & Stripes” skis where a portion of sales benefit the US Ski Team, along with their newest line of Art Skis featuring designs by Michel Basquiat and Keith Haring.

Bogner showed their newest Men’s and Women’s skiwear styles on model while Leisure Society showcased their newest line of lifestyle and performance eyewear.

From a ski travel perspective, the St Regis Deer Valley announced their new Ski Ambassador program at the property, featuring 5 different Olympians and US Ski Team members, and had Olympic skiers KC Oakley and Mac Bohonnon on-site to meet with guests.  Majestic Heli Ski talked to guests about their luxury heli ski packages that they will be promoting throughout the season in the Alaskan wilderness, while Sentient Jet talked about their partnership as the official private jet partner of Aspen Snowmass resorts.