Russell Westbrook

Russell Westbrook Shows Off His Powerstance

Not only is Russell Westbrook is gearing up for his NBA season to start, but he is also getting ready things off the court. As you can imagine Westbrook is a very busy guy so thankfully Mtn Dew has their Kickstart to help him conquer the day.

So right in time for tipoff, new NBA partner Mtn Dew is helping to kick things off with a new Mtn Dew Kickstart TV commercial featuring DEW athlete Russell Westbrook and his stylish-self. Below you can check out his new Mtn Dew ad called “Powerstance.”

Mtn Dew Kickstart, introduced two new flavors earlier this year – Pineapple Orange Mango and Strawberry Kiwi – joining previously released Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch, introduced to offer consumers an entirely new alternative to traditional morning beverages, along with Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade, geared to get DEW Nation ready for the night.

Oct 27th

Posted by Art Eddy III in Entertainment

Russell Westbrook Influences The Latest Jordan Brand Shoe

Even though the NBA season is on a summer break there are still some sneakers that you need to pick up. These new shoes from Russell Westbrook are more for the causal lifestyle than the court. Throughout its 30-year history, the Air Jordan franchise has gained a reputation for on-court innovation. Now, the Jordan Brand is celebrating an evolution of its own. The Jordan Westbrook 0, crafted for basketball superstar and budding fashion influencer Russell Westbrook, is the first signature lifestyle shoe created by the Jordan Brand.

At Westbrook’s request, the original style pays homage to the franchise’s storied history by taking cues from a few of the most popular Air Jordan silhouettes. For example, the all-leather upper features ribbing inspired by the ballistic mesh upper of the Air Jordan XI.

“The goal was to keep the design for the Jordan Westbrook 0 clean and versatile, with a nod to Jordan heritage,” explains Westbrook. “It was important for the shoe to embody my sense of style and have the potential to be dressed up or dressed down.”

Clean lines and simple colors speak to Westbrook’s desire for footwear that can easily pair with any outfit or print, while the autoclave outsole gives the Jordan Westbrook 0 a modern, fashion-forward silhouette.

Meanwhile, to imbue the shoe with signature Jordan Brand innovation, the outsole has also been siped, a process that cuts the outsole to make it more flexible and produces a clean, symmetrical look.

“Growing up, I did not have the access or the means to buy shoes for lifestyle and fashion purposes,” recalls Westbrook. “I wanted to make sure my shoe was accessible to kids and am excited to see how they will wear the Jordan Westbrook 0 and express themselves through the shoe.”

The Jordan Westbrook 0 is currently available in either black or white at Jordan.com and select Jordan retailers for a suggested retail price of $130. Grey and red styles will debut globally August 1.

Jul 11th

Posted by Art Eddy III in Lifestyle

Russell Westbrook Inks Landmark Deal‏

Today, Mountain Dew took a vertical leap and announced a multi-year partnership with basketball all-star and cultural icon, Russell Westbrook. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the original flavor’s first national partnership with a pro basketball player and will tip off an entirely new extension of the Mtn Dew^® Kickstart^™ “It All Starts with a Kick” campaign.

As the newest member of DEW Nation, Westbrook will be the face of Mtn Dew Kickstart, including the two new bold flavors – Pineapple Orange Mango and Strawberry Kiwi – that fuse an energizing blast of DEW with real fruit juice, coconut water and just the right amount of kick which hit shelves in January 2015. The partnership officially kicks off in New York City as we lead into the hottest weekend in professional basketball and fans will get a first look on February 14 when a new TV commercial airs, starring Westbrook and his buddies.

“Becoming part of DEW Nation just felt really organic and authentic for me,” said Westbrook. “The brand is an instigator – it’s about creativity and looking at life through your own lens and living it the way you want to live it. Those are all attributes that are core to who I am.”