Posts tagged NBA All-Star Game
Bud Light Gives NBA Fans The Biggest Assist Ever
Bud Light is getting fans pumped up for the NBA playoffs with the same mentality by releasing the latest installment in the brand’s “Up For Whatever” video series, where they surprised two fans with the ultimate NBA weekend. They played video games against Alonzo Mourning, received a special delivery from “The Mailman,” played a predictably brief game of H.O.R.S.E. against Clyde Drexler and went suit shopping with Darryl Dawkins. And that’s only part of what happened.
Apr 17th
adidas: Continues to Lead the Way With Energy Boost 2
adidas unveils Energy Boost 2 – the running shoe with cushioning returning more energy than any other foam in the running industry. Innovation is the engine of adidas running and Energy Boost 2 is a testament to that as it continues to be an industry first. Energy Boost 2 features a one-piece translucent heel to mid-foot fit cage that locks you on top of the full-length BOOST midsole to create an enhanced, more stable fit. Visually, the new design allows for more a more refined aesthetic.
Energy Boost, originally launched in 2013, changed the industry with BOOST technology. For 2014, adidas refined Energy Boost 2 so it continues to deliver unprecedented energy return. By 2015, the majority of adidas running shoes 
will feature BOOST and, this year, sports like basketball and baseball will benefit from BOOST technology. That news has already excited adidas athletes.
“I’ve never worn anything like BOOST,” said Joakim Noah, All-Star Center for the Chicago Bulls. “They’re soft and comfortable, but also responsive – the energy you feel is a difference-maker.”
Follow adidas on Twitter at @adidasUS and check out facebook.com/adidasrunning.
Feb 20th
adidas 2014 NBA All-Star Game Footwear Collection
Dwight Howard, John Wall, Damian Lillard and others will debut special NBA All-Star versions of the Howard 4, Crazy 8, Crazy 1 and the all-new Crazyquick 2 at the 63rd NBA All-Star Game in New Orleans. Inspired by New Orleans’ rich culture and the atmosphere of NBA All-Star weekend, the footwear collection features bright Mardi Gras colors and exciting prints which will be rolled out Feb. 14 and 15.
The Crazy 8
The classic model, originally launched in 1997, features an aggressive design that follows the form and function of the foot. The NBA All-Star Crazy 8 will be worn by players during the Rookie game and NBA All-Star Saturday Night contests. Bright orange and blue colors and splatter paint print are inspired by The Crazy 8 ($110) will be available Feb. 14 at Foot Locker, Eastbay, Finish Line, Champs, Shoe Palace, DTLR, and adidas.com.
The Crazy 1
The classic model, originally launched in 2000 features a curved, aerodynamic upper inspired by luxury automobiles. The NBA All-Star Crazy 1 will be worn by players during the Rookie game and NBA All-Star Saturday Night contests. Double foam collar provides added ankle support while the torsion system improves stability and traction. Bright orange and blue colors and splatter paint print are inspired by the architectural and art of New Orleans and celebratory spirit of Mardi Gras and NBA All-Star weekend. The Crazy 1 ($125) will be available Feb. 14 at Foot Locker, Eastbay, Finish Line, Champs, Shoe Palace, DTLR and adidas.com.
DWIGHT HOWARD 4
The NBA All-Star version of the Howard 4 features a metallic “Blast Purple” colorway for one of the most elite centers in the league. A unique take on the traditional purple of Mardi Gras, the metallic “Blast Purple” stands out on the court and gives the superstar center a unique look for the big stage of the NBA All-Star Game. The SPRINTWEB and TECHFIT upper provides lightweight support and lockdown with maximum breathability. Crazyquick technology elements include an articulated forefoot with two-way flex zones for increased traction and court feel. The Howard 4 ($125) will be available Feb. 15 at Eastbay, Finish Line, and adidas.com.
CRAZYQUICK 2
The NBA All-Star version of the all-new Crazyquick 2 features a “Vivid Berry” and black upper with “Solar Slime” splatter paint print that pays homage to the celebratory spirit of Mardi Gras and NBA All-Star weekend. The NBA All-Star Crazyquick 2 will be worn on-court by Damian Lillard of the Portland Trail Blazers (West) and John Wall of the Washington Wizards (East).
QUICKWEB upper provides increased flexibility and superior fit in the all-new style. Signature Crazyquick outsole technology is once again featured in the Crazyquick 2 for increased traction and court feel. The Crazyquick 2 ($125) will be available in limited quantities at NBA All-Star Jam Session in New Orleans on Feb. 13.
Feb 4th
