Reebok Classic x The FADER’s two-part concert series, Coast to Coast, kicked off on Monday, November 24th at the Holding Co. in Los Angeles with performances from Ab-Soul and Kid Ink, hosted by LA’s Karen Civil. Photos from the event are attached.

This particular concert coincided with the 25th anniversary of the Reebok Pump sneaker on November 24th, the official birthday of the Pump.  An iconic technology and style that has graced the feet of athletes, musicians and almost everyone else since the late 80s, the Pump still remains relevant today.  To commemorate this anniversary, Ab-Soul wore the distinctive Reebok Classic x Keith Haring Court Victory Pump during his performance.

The Coast to Coast concert series was developed as a platform to integrate music with style.  Reebok and The Fader will be hitting both coasts and presenting exclusive artist performances, in addition to pieces of content that document the artists in their home base, which will be live on later this year.

Up next: one of the hottest rising stars in music, Kiesza, will headline the NYC show on December 3rd.  Be sure to visit for more details, or follow @ReebokClassics and @TheFADER for your chance to win a coveted spot to the next event!