ExxonMobil is giving fans a chance to choose the helmet design that Tony Stewart, driver of the No. 14 Mobil 1/Bass Pro Shops Chevrolet SS, will wear for the Pure Michigan 400 NASCAR Sprint Cup Series race on Aug. 17, 2014. The lucky winner will get to keep the newly designed helmet after the race.

Fans can visit the Mobil 1 Facebook page now through July 25, 2014 to view and vote for their favorites from five designs created by Stewart-Haas Racing. Participants will be allowed to cast one vote per day, and each vote will be an entry for a chance to win a chance to attend the Pure Michigan 400 with a friend.

“For many drivers, our helmet is something we take a lot of pride in,” said Stewart.  “I have a helmet collection of my own, so I’m helping give fans a chance to start their own collection. I know my fans have good taste and I can’t wait to see what design they pick.”

The winning helmet design will be unveiled on the Facebook page on Mon., July 28, and the lucky sweepstakes winner will be announced soon after.

Helmet designs and styles have a storied history in the sport. The first helmets used by NASCAR drivers were of a design called a Cromwell, which basically looked like a hardhat attached over the ears and under the chin with a leather strap. Today, drivers’ helmets are brightly painted to promote sponsors, teams and special events – and resemble vibrant works of art.

For more information about Race to the Helmet, visit Facebook.com/Mobil1 or Mobil1.us.