iPad owners usually have a hard time putting down their beloved tablet-champion. They travel with it, eat with it, sleep with it, watch TV with it, take smoke breaks with the thing, you get the idea. If you have an iPad then you know what I’m talking about. It’s hard to disconnect yourself. Loved ones get bitter that you spend so much time with the damn thing. Well these loved ones aren’t going to be too fond of the iPad ePillow by Veyl.

The ePillow is an ergonomic, iPad holder that is available in chocolate brown or deep black. It’s basically a pillow that holds your iPad. The holding mechanism isn’t complex. You just slip the iPad in a vinyl ledge, place the pillow on your lap or on a table, and sit back and relax.

The ePillow costs $29.95. It doubles as an actual pillow, so if you fly a lot, this is a good thing to pack. The pillow rests comfortably on an airplane tray table so you can enjoy some hands-free iPadding when you fly.

The iPad ePillow isn’t for power users. This isn’t going to replace your current case or whatever default setup you have. The ePillow is for loungers who like to view things on their iPad with minimal device interaction.

If you need to type, play games or use the bottom button to cycle through programs, you’re probably better off just holding your iPad with two hands. If you like to stream videos or read with your iPad (especially in bed), the ePillow is pretty sweet.