The madness is about to get started, but before the tourney kicks off, Coke Zero is giving college hoops fans a chance to get in on the action a little bit early. The Coke Zero School Shout Out gives fans a chance to support their teams and win some cool prizes in the process. Leading up to March 10, fans can text “0” and their favorite NCAA Division I basketball team to “2653” for a chance to win thousands of free NCAA March Madness Live access packages.

NCAA March Madness Live provides live, high-quality video streams and highlights for every game in the tournament straight to your iPhone or Android phone. You can also get live game alerts and live radio broadcasts for all 67 games. The package costs $3.99 and is available across all videos screens and over Wi-fi and 3G. If you want to pay four bucks and not miss a damn thing, visit

Coke Zero will be ramping up the prizes as the tourney kicks off. On Selection Sunday, Coke Zero will be launching a “Watch & Score” program that will provide a new level of fan engagement throughout the tournament. Basically, when you tune in to watch March Madness on CBS, TNT, TBS and truTV, you’ll see calls to action and keywords during the broadcast and on March Madness Live. Fans can text in for a chance to win a bunch of prizes like a home entertainment system makeover, trips to the 2012 and 2013 Final Four or a spot on an Ultimate Fantasy Basketball Camp hosted by legendary college coaches.

My Coke Rewards members can also get in on the Coke Zero Bracket Game. Starting March 12, make sure to look for unique codes on Coke Zero products and enter them in through your my Coke Rewards account on the site. Select the right team to advance in a given round, and you’ll earn a chance to win gift cards, Final Four trips, music downloads and all kinds of good stuff.

You know you’re going to watch all these games anyway, so might as well take a look at this stuff and get in on the action. Who knows, you may even end up in New Orleans for the Final Four this year.