Posts tagged Classic
Reebok Classic Drops The Ventilator OG on Saturday, January 17th
In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time. 
Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running. As Reebok celebrates 25 years of the Ventilator in 2015, three of the original colorways return in their true form; stitch for stitch and perfectly color matched for authenticity. Reebok’s newest member, Kendrick Lamar, has been seen rocking this authentic Reebok shoe. Once again, Reebok goes back to its heritage and reintroduces a timeless Classic.
To help reintroduce these classic trainers, Reebok asked renowned photographer, Jonathan Mannion, to capture what he saw as the essence of the Ventilator via product photography.
Quote from Jonathan Mannion:
“When asked by Reebok to creatively interpret and photograph the shoe, I was presented with a unique challenge; with a shoe that has so many intriguing design elements, what element best defines the entire shoe? Ultimately, I focused on the shoe’s most unique element, the mesh ventilation. My approach to shooting was much like I’d approach shooting a car; focusing on the silhouette of the object and the way the design interacted with air. By accentuating the mesh through light, I hoped to achieve an iconic picture that honored the timelessness of the shoe.
Incorporating the Starcrest logo from the tongue label was also at the forefront of the project for me. Drawing inspiration from its shape, I decided to recreate the logo using the actual shoes. As Reebok celebrates 25 years of the Ventilator, focusing on the Starcrest was a way to honor Reebok’s iconic logo while referencing its storied history in running.”
The first style from the Ventilator OG pack in chalk/grey/green will launch on Saturday, January 17th for $109.99 at retailers including Reebok.com, Sneaker Politics, Bait, Packer Shoes, Major and Wish.
Jan 7th
NBA Legends Hangout Out At Reebok Camp
The Reebok Classic Breakout tipped off at Philadelphia University yesterday on Wednesday, July 10th as over one hundred of the best high school basketball athletes were given the opportunity to play in front of hundreds of Division I college coaches during the NCAA live period.
The Reebok Classic Breakout is unique in that it is the only live period camp that gives any player the opportunity to earn an invitation purely through his performance at the eleven Reebok Classic Open Runs that took place across the country throughout the spring. These players now get the chance to let their game make their name as they compete against some of the more established players that are already ranked in the top 100 and are future All-Americans.
This year Reebok hosted a special Classic Rap roundtable on one of the basketball courts. On hand were Sway Calloway (from MTV and “Sway in the Morning” fame) who moderated an exclusive panel featuring NBA legends Shaquille O’Neal (in the Shaq Attaq IV), Shawn Kemp (in the Kamikaze II Low), and Dominique Wilkins (in the Twilight Zone Pump), along with current players Isaiah Thomas (in the Kamikaze II Low) and Gerald Green (in the Blast). Rounding out the group were friends of the Reebok brand including Jadakiss (in the Question Mid), DJ Drama (in the Blast) and Lil Duval (in the GL 6000).
In front of a large crowd, the group discussed the importance of having events like the Reebok Breakout Camp to help nurture and support the next generation of basketball players and how essential it is to have drive, commitment and resolve to persevere in their passion for the game. The NBA legends and current players also recounted their personal histories and challenges coming up in the industry and offered tips and guidance to the high school athletes on site.
Reebok also took the opportunity to showcase the Shaq Attaq IV model seen on the feet of Shaq and Sway at the event. Originally released in 1994, the Shaq Attaq IV was seen on the feet of dominant big man Shaquille O’Neal during the 1994-1995 season in which he won a scoring title, and appeared in the All-Star Game in Phoenix as well as NBA Finals against Houston. A game changer on the court, the Shaq Attaq IV also made history as the first basketball shoe to ever feature Insta Pump technology.
Twenty years after its initial release, limited pairs of the black/white/blue Shaq Attaq IV are set to hit shelves on Friday, July 25th at key retailers Jimmy Jazz, Shiekh, Villa, Shoe City and Eblens for $140
Jul 11th
Reebok Taking It Back To 1985
Back in 1985 the GL6000 popped hits of color into the running shoe category. Known for its versatility and style, the GL6000 has been an instant cult classic since its original introduction.
The GL6000 blurred the lines between function and fashion as a running shoe fit for the streets. A staple sneaker of clubbing subculture, this iconic style still runs dancefloors worldwide.
Limited pairs of the Reebok Classic GL6000 are available now at key retailers DTLR, Jimmy Jazz, Shoe City, City Gear, Villa, Reebok.com for $80.
Apr 2nd
Reebok Has An Early Halloween Treat With The “Pumpkin” Themed Pump
Reebok is giving out an early treat this year for Halloween. Reebok has the Pump Omni Lite “Pumpkin” for a pre-Halloween release. Looking like a Jack-O-Lantern, the Pump Omni Lite has an orange and black theme to it. These kicks will complement any costume this year.
The iconic sneaker is predominantly decked out in orange with slightly lighter orange shade in the honeycomb paneling and has contrasting black accents throughout. Orange also works the midsole, which sits atop a black rubber outsole. The date is set for these to drop on October 25 at select Reebok retailers for $120.
The Reebok Kamikaze II (pictured below) that glows in the dark will release the same date. The will sell for a retail price of $100. For more info go to Reebok.com
Oct 22nd
