Posts tagged Chris Paul
Feel What It Is Like To Play In Chris Paul’s Shoes
The 2015 NBA Season starts in 28 days. Chris Paul is getting ready for the new season as his new signature shoe, the CP3 IX comes out. After ten pro seasons and eight consecutive All-Star appearances, Chris Paul has demonstrated that speed plus control leads to on-court domination. With this performance equation in mind, Jordan Brand introduces “Striking Control” via the Jordan CP3.IX. The shoe, built for Paul’s agile playing style, helps stabilize the foot during quick cuts and direction changes.
The Jordan CP3.IX employs several performance-driven technologies to meet the demands of aggressive play. An innovative web-lacing system offers lateral support and 360-degree lockdown. A composite mesh material and strategically placed foam form a durable and supportive upper that is also lightweight and breathable. A full-length, breathable internal bootie provides a close, one-to-one fit.
A nine-chamber Zoom Air unit in the forefoot acts like a piston for mechanical cushioning and greater responsiveness. Outrigger enhancements to the sole provide lateral stability during sharp cuts and jumps while rubber wraps the medial side, enhancing traction and control.
The Chinese character for “family” is inscribed on the outsole’s toe to symbolize the player’s close relationship with his family. Additionally, the chevron symbol on the sole – an icon of CP3’s signature shoes – honors his late grandfather.
The lead colorway of the CP3.IX – Yellow Dragon – draws parallels between Paul’s on-court movement and the dragon dance that celebrates the Chinese New Year. Additionally, the scholarly yellow dragon is known for its intelligence, a descriptor often attributed to Paul’s play.
The Jordan CP3.IX will release in the Emerald and Yellow Dragon colorways October 1 in China for a suggested retail price of $130. The Emerald colorway will also launch in North America on October 1, followed by a general global release on November 1. Stay tuned to @Jumpman23 and Jordan.com for more information on the Jordan CP3.IX and future colorway launches.
Sep 30th
Jordan Brand Unveils Jordan Hangar
For the man who showed us that we can fly, (well maybe him and not us!) Michael Jordan finally gets his own hangar. The expansive Jordan Hangar is situated in an undisclosed nearly 80,000-square-foot plane hangar in west L.A., which was once owned by Howard Hughes and rumored to be where the Spruce Goose was built. Included in the Jordan Hangar are some incredible elements to help raise your game.
A full-size, regulation basketball court, with a stylized silver base and Jordan fractal pattern up and down the floorboards. The brand’s social/digital handle, @jumpman23, runs along the baseline, and CP and Blake’s logos are featured in the paint between the basket and free throw line. Sleek, light-colored, multi-tiered stands rise up beyond the far backboard; and, above the court – more than halfway to the 75-foot-high rafters – is a three-paneled jumbotron, with each panel measuring 100 square feet. Along with featuring games between local high schools, Jordan said the court will be used by Jordan Brand players for offseason training as well as possible future product testing.
Entering the Jordan Hangar, where the hashtag #takeflight in cement greets every high flier on the way in, guests walk down a mini Hollywood Blvd. Walk of Fame, with each Jordan Brand basketball athlete getting their own star. On the wall in front as you turn into the open space: a white wall with artistic carvings of MJ’s accomplishments.
Two performance measurement elements stand out in the hangar as you walk toward the court. The first is The Cube, a 10-foot high, four-sided box, with a video screen on each side. Players can grab a ball and test their skills while mimicking the timed, repetitive on-screen drills performed by the athlete on-screen, all moves Chris Paul himself uses in-game – including his famous jab step and the beginnings of his crossover. During the drill, a voice from the box counts down the time the player must continue that move, as well as hints on how to improve throughout. Moving from The Cube toward the court is a runway, launch and landing pad measuring a player’s jump, calculating the pounds of force generated on liftoff. Through sensors on the pad, the information comes up within seconds on the screen.
The Jordan Hangar also features two NBA-style locker rooms with a dozen lockers each: one locker room for CP, another for Blake. Each player has a dedicated locker, complete with golden nameplate, which are reserved solely for their use. The locker room has a lounge with leather chairs, couches and a 75-inch flat-screen TV, set up for NBA 2K matchups.
Plus here is a video that gives you even more access to the Jordan Hangar.
Nov 10th
Jordan Brand Introduces The Jordan CP3.VIII
Chris Paul is incredibly involved in the design process of the shoe, and works closely with Jordan Brand designers to create a shoe that is made specifically for his game. Paul asks designers to incorporate elements that give him an edge over his opponents, similar to a superhero’s kit with concealed ecret weapons.
Beyond the shoe’s performance elements, the CP3 signature line has always featured personalized touches, helping distinguish Paul’s game-day footwear. The Jordan CP3.VIII continues that trend, with a family tree detailed on the inside of the tongue, complementing the traditional chevron design that pays tribute to the patriarchs of the Paul family.
Paul’s game is notoriously fast, and he requires a shoe he can trust when he’s making quick changes in direction, stopping in an instant or initiating a high-speed attack on the rim. The TPU chassis provides this type of supreme stability for the rapid directional moves that Paul is known for. A unique 
5/8-height, coupled with an innersleeve, delivers a sock-like fit in a model that is made for players with an up-tempo game.
The textile upper provides lightweight support, while reaffirming durability through synthetic overlays on the heel and toe, as well as rubber pods strategically placed in high-contact areas. Nike Zoom units under the forefoot create responsive cushioning, and a herringbone pattern on the heel enhances the multi-directional traction that has become a staple in the CP3 line.
The Jordan CP3.VIII will launch in two colorways — black/infrared 23/white and cool grey/white/black — at global retailers and Jordan.com on Nov. 1, for a suggested retail price of $130.
Aug 27th
