Posts tagged Bud Light
The Bud Light Party Has A New Platform
Amy Schumer and Seth Rogen want to stop all the political debates so we can focus on something truly important, basketball. As the political primary season continues, Amy and Seth are reminding Americans that the Bud Light Party is not going to get caught up in mudslinging.
The Bud Light Party is all about celebrating what unites American drinkers, and during the month of March nothing does this quite like watching basketball with an ice cold Bud Light.
Mar 8th
Bud Light Has An All Star Lineup In Latest Commercial
Bud Light is now letting us see some of their Super Bowl ads already. There is are a ton of cool cameos in this one. Amy Schumer and Seth Rogen are back it once again looking to unify America. Also make sure you look out for the other Budweiser as with Actress Helen Mirren.
Budweiser is using the bright lights of advertising’s biggest stage to launch a bold new campaign that takes on the issue of driving drunk in an unexpected, unorthodox and powerful way. Budweiser’s new 60-second broadcast spot featuring Helen Mirren – called “Simply Put” – stands apart from the typical drunk driving PSA by forcefully calling out drivers to #GiveADamn and protect their lives and the lives of others, in a tone that only Mirren can deliver.
Feb 3rd
Amy Schumer and Seth Rogen Create The Bud Light Party
There are so many political ads and fake promises to make us all sick. We are getting tired of both the Republican and Democratic parties. How about a new party to believe in? The Bud Light Party steps onto the national stage today with a mission to unite modern beer drinkers. The new campaign from America’s most inclusive beer brand will celebrate bringing people together – for fun – over a beer. The Bud Light Party is the first campaign to bring to life Bud Light’s new “Raise One to Right Now” tagline, designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments – starting with Super Bowl 50.
Right now there is nothing more timely or talked about than the presidential election. At a time when debates get heated and “unfriending” is at an all-time high, The Bud Light Party offers something everyone can agree on. A party that invites everyone. A party that knows how to party. A party that isn’t a political party at all.
Leading this humor-based campaign is comedic duo Amy Schumer and Seth Rogen – the faces of The Bud Light Party. Starting with a Super Bowl ad and continuing in national broadcast and digital creative throughout the year, Schumer and Rogen will rally beer drinkers to put their differences aside and agree to agree on Bud Light.
Jan 22nd
Missing Out Being At Whatever USA? We Got You Covered
I wasn’t able to be at the non-stop party that is Whatever, USA that Bud Light put on this year. From the pictures below is looks like it is amazing over there. If you are like me and are missing out at least we can live vicariously through the people who are enjoying every minute! Guests attend the welcome parade at Bud Light’s Whatever, USA on Catalina Island. Bud Light invited 1,000 consumers to Whatever, USA for a weekend full of unexpected concerts, classes, adventures and more. Snoop Dogg was there and even Rapper T-Pain performed!
All photos are courtesy of Getty Images for Bud Light.
May 31st
Check Out Bud Light MIXXTAIL
Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light.
“With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL’S bold cocktail taste makes it the perfect pregame in a bottle,” said Alexander Lambrecht, vice president, Bud Light. “We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category.” 
Like the cocktails that inspired it, Bud Light MIXXTAIL is best served over ice. The new drink will be available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.
Bud Light has a history of success with new product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year according to IRI Symphony data. Bud Light Lime Ritas, named a Nielsen Breakthrough Innovation Winner in 2014, make up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Ritas brand has grown to include four core flavors – Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita – that claim the top four spots in the FMB category. Bud Light expects similar results for the new Bud Light MIXXTAIL line. For more information on Bud Light MIXXTAIL, visit www.BudLight.com.
Feb 10th
Preview The Super Bowl XLIX Ads From Budweiser & Bud Light
As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.
“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”
Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.
The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.
“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”
The creative agency for both Budweiser spots is Anomaly.
As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX.
This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”
“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”
Jan 8th
Jimmy Johnson Coaches Bud Light For Their New Up For Whatever NFL Spot
Have you ever wondered if you could beat a Super Bowl Champion Coach in a game of football? Maybe your chances are slim to none in real life, but what about electric football. I am talking about the old school game where the little guys shake and shimmy all over the field. You think you could? Well in the latest Bud Light Up For Whatever TV spot.
The video features an NFL fan who is randomly challenged to a game of “electric football” in a bar by none other than Jimmy Johnson. Yes, Sean is indeed a random fan (not an actor) and he had no idea that Jimmy was going to walk into the bar and challenge him to vibrating football while other patrons cheer along.
And remember, if you’re holding a Bud Light in your hand while watching a NFL game this season, it means you’re #UpForWhatever – and anything can happen.
Oct 16th
Warren Sapp and Bud Light Turn A “Buccaneer” Fan’s House Into Ultimate Sports Room
On Sunday, Bud Light, the official beer sponsor of the NFL, kicked off its NFL ad campaign for the season with a new Up For Whatever creative spot. The video features a Buccaneers fan who gets his house “Buccaneer’d” by NFL legend Warren Sapp wearing a parrot on his shoulder while facilitating a backyard cannon firing as beautiful pirate maidens cheer.
And remember, if you’re holding a Bud Light in your hand while watching a NFL game this season, it means you’re #UpForWhatever – and anything can happen!
Sep 29th
Want To Win A Trip To Whatever, USA?
Are you looking for a great place to visit this summer? How about a nice trip to Whatever? No, I am not being vague. I am just saying that you can enter for a chance to hang with some cool people in a town called Whatever. Bud Light is going to give you a chance to win a trip to Whatever, USA this summer. It is place run by a mayor who just want people to have a great time. He is looking for people who are down for whatever.
Are you interested? Just visit UpForWhatever.com for more information and to submit an audition to win your way into a town that will be like no other.
Don’t believe me? Just look at what their ponies can do! Get those auditions in! Good luck!
Jul 21st
World Cup Fans Speak A Universal Language
Bud Light’s ‘Up for Whatever’ video series has enlisted U.S. Soccer legend Cobi Jones for yet another wild and unpredictable fan experience!
This latest installment in the series was shot in Arizona prior to the U.S. vs. Mexico friendly match this past spring. Led by Cobi Jones, fans who agree to be “Up for Whatever” are taken on a wild adventure that eventually leads them on the field at the match in front of thousands of fans.
Jun 5th
