Posts tagged blonde
Are You Ready To Try Guinness Blonde American Lager?
This past week the first official batch of Guinness’ new beer came off the line that will hit shelves in the coming weeks. Their Blonde American Lager was created by Joe Gruss, an American brewmaster who is a member of the Guinness Blonde brewing team.
Guinness Blonde American Lager marks the first time the brand has brought its signature Guinness yeast from Ireland to the U.S. Keeping true the brand’s brewing heritage known for quality and taste, Guinness Blonde American Lager is a crisp refreshing tasting amber lager with a floral, hoppy aroma. The American lager is twice as smooth, half as bitter and 80% lighter in color than Guinness Draught.
The beer comes from the brand’s new brewing concept – the Guinness Discovery Series which combines over 255 years of European brewing expertise with different brewing styles and techniques. This series of beers offers more style, taste, and flavor to beer drinkers in the U.S.
Now I know some of you might be thinking, “WHAT?” Why would Guinness even try their hand in a lager when they have dominated their own niche in the beer market? Some beer fans even went as far as saying it was blasphemous for Guinness to even make a blonde beer. To those I say calm down. Just try it. I know it might seem awkward to drink a Guinness that is light in color, but trust me it is definitely worth it.
The taste had hints of what we love about Guinness as well as tastes from American style lagers that I enjoy. I had a few friends try it out and they liked it too. It has a hoppy and citrus smell that helps deliver a long malt, biscuity finish once you taste it. The lager is very crisp and refreshing. Look for it in stores in a 6 pack selling at a retail price of $8.99.
Oct 15th
Guinness Goes Blonde
Guinness® Blonde™ American Lager, from the makers of iconic Guinness Stout, is made in the famed American brewing city of Latrobe, Pennsylvania. Guinness® Blonde™ American Lager uses American hops and Guinness’ world famous 125-year-old Guinness yeast.
“From sports bars in Texas to truck stops in Iowa to backyard barbeques in Montana to trendy Manhattan bars, Guinness® Blonde™ American Lager brings the taste, color and character of great American beers and fuses them with the heritage and artistry of the Guinness tradition begun in 1759 by Arthur Guinness,” said Doug Campbell, Guinness Brand Director.
As lagers continue to gain favor among beer drinkers in the U.S., Guinness Master Brewers in Dublin have collaborated with brewing experts in the U.S. to create a one-of-a-kind taste in American Lagers. Guinness® Blonde™ American Lager is a complex, flavorful lager with a floral, hoppy aroma that is a combination of Mosaic™, Willamette and Mount Hood hops. Combining these American ingredients with the world famous 125-year-old Guinness yeast intertwines two brewing traditions – Guinness and American.
“It was great to be a part of the legendary Guinness brewing team for the creation of a unique tasting American Lager and be able to add some of my American influences throughout the brewing process,” saidJoe Gruss, an American brewmaster who is a member of the Guinness Blonde brewing team. “In the end, we were able to combine Guinness artistry and American brewing techniques for a crisp and refreshing-tasting beer.”
Guinness® Blonde™ American Lager is the first release in the Guinness Discovery Series™, an innovative concept showcasing a range of new ‘fusion brew’ beer options, all to be released under the Guinness trademark.
“Beer drinkers’ tastes are evolving and people are looking to try different flavors and styles, and we’re excited to show what Guinness is capable of beyond the traditional dark stout with Guinness® Blonde™ American Lager,” said Doug Campbell, Guinness Brand Director. “The beauty of this beer is that we’re able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers.”
The Guinness Discovery Series™ will feature an array of beers that combine the Guinness brand’s European brewing expertise with different brewing styles and techniques. The series will release these fusion brews bi-annually, beginning with Guinness® Blonde™ American Lager, providing new ways for fans of the brand and beer drinkers to experience Guinness, responsibly.
Available in a 12 oz. bottle (5% ABV), 6-pack, with a suggested retail price of $8.99, Guinness® Blonde™ American Lager is best enjoyed cold and straight from the bottle or served in a 16 oz. Guinness branded glass. Guinness® Blonde™ American Lager will be on shelves nationwide beginning in mid-September 2014.
Whether enjoying a new Guinness® Blonde™ American Lager, or any Guinness beer, please drink responsibly.
Sep 4th
