Posts tagged Adidas
adidas & Damian Lillard Show A World With No Boost!
Today launched a new video campaign starring Damian Lillard of the Portland Trail Blazers to celebrate the arrival of the Crazylight Boost basketball shoe. Crazylight Boost is the first basketball shoe to feature adidas’ ground-breaking Boost cushioning technology. The industry-first innovation returns more energy than any other cushioning in the game.
Damian Lillard shows us he would be great at anything in life by portraying a popcorn-slinging, movie theater employee serving customers before show time. In a dramatized portrayal of the world without Boost, Lillard is interviewed by Turner Sports sideline reporter Rachel Nichols after completing an intense session of serving concessions.
This NBA season, Damian will wear a special edition print colorway of the Crazylight Boost that will be available September 1 for $140 at adidas.com.
Aug 5th
Derrick Rose and Damian Lillard Give Basketball A Boost
On Sunday, adidas held an exclusive unveiling of the D Rose 5 Boost and Crazylight Boost basketball shoes at the MGM Grand Garden Arena in Las Vegas. Damian Lillard and Derrick Rose joined former NBA player and event emcee Greg Anthony to officially introduce adidas’ ground-breaking Boost technology to basketball. The industry-first innovation brings game-changing energy return, comfort and responsiveness to players when they need them most.
Following the unveil, media in attendance had the chance to test out the new kicks and hoop with adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new adidas partner, rookie Marcus Smart.
Jul 28th
adidas Introduces New miCoach FIT SMART
adidas announces today its newest workout training device, FIT SMART, part of the miCoach platform.
FIT SMART measures heart rate, calories, pace, distance and stride rate, all from the user’s wrist. The dev
ice provides feedback to athletes of all levels by helping those set goals and encouraging them to commit to long-term fitness regimens. FIT SMART stores up to 10 hours of workout data and syncs via the miCoach Train and Run app on iOS and Android devices, which allows for customized settings and free training plans suited to each athlete.
FIT SMART will retail for $199 when it goes on sale in late August, exclusively in the U.S. at Best Buy locations and BestBuy.com, with availability to follow a few weeks later at adidas.com, adidas Sport Performance stores and other leading retailers.
Jul 9th
History Calls For Brazil vs. Germany In FIFA World Cup
Destiny is not fate. You have a choice. This is the World Cup Semi-Final. It’s now or never. all in or nothing.
The adidas Foot
ball channel brings you the world of cutting edge football. Gain exclusive access to our players, go behind the scenes with our teams and be the first to see the latest innovations in football. adidas Football’s mission is to push the limits of the game forward, driving the performances of Messi, Bale, Van Persie and Sunday League players around the world.
Check out the latest video that features German stars including Thomas Müller and Mesut Özil as well as Brazil stars including Oscar.
Jul 8th
adidas Special Edition Messi Birthday Cleat
To celebrate Lionel Messi’s 27th birthday today, adidas has unveiled a special edition Battle Pack adizero F50.
The Argentina star is scheduled to wear his birthday cleats in training today ahead of his final group match tomorrow against Nigeria.
adidas made only 27 pairs of these cleats, which feature the Battle Pack design in an exclusive green, blue, pink, orange and white color scheme. Fans can win autographed pairs of Messi’s birthday cleats today via @teammessi on Twitter.
For more World Cup information visit @adidasSoccer #WorldCup #allin or nothing.
Jun 24th
adidas Puts A “Spring” blade In Sammy Watkins’ Step
adidas launches Springblade Drive in an aggressive spot with Buffalo’s Sammy Watkins. Shot using phantom slow motion, drone helicopter and infrared cameras that detect heat, the eruptive wide receiver explodes off the turf and speeds through stadium stairs.
The simplified silhouette features a 360-degree engineered air mesh upper and a suede tongue and collar for additional breathability, comfort and premium details. Inspired by the Energy Boost 2, the one-piece heel to mid-fit cage provides extra stability. The shoe’s 16 individually tuned blades instantaneously react to any environment, compressing and releasing energy. For the first time, the blades come to life through vibrant color application.
Springblade Drive is available Wednesday for $180 at adidas.com, adidas Sport Performance stores and select retailers nationwide.
Jun 24th
Pharrell Lends A Hat
To celebrate the 2014 FIFA World Cup official match ball @brazuca surpassing 2 million Twitter followers, Pharrell Williams let the ball wear his famous hat.
Follow @brazuca for ongoing tournament updates, news and insights directly from the official match ball and for further information please @adidasSoccer #WorldCup #allin or nothing.
Jun 23rd
New adidas Ad Breaks It Like Beckham
World Cup football legends David Beckham and Zinedine Zidane take on Gareth Bale and Lucas Moura, who seem more interested in a video game than the beautiful game, and school them, turning Beckingham Palace into their own personal football pitch.
It’s time to make a choice. all in or nothing? http://www.adidas.com/go/MakeaChoice
The adidas Football channel brings you the world of cutting edge football. Gain exclusive access to our players, go behind the scenes with our teams and be the first to see the latest innovations in football. adidas Football’s mission is to push the limits of the game forward, driving the performances of Messi, Bale, Van Persie and Sunday League players around the world.
Jun 7th
adidas Unveils Cooling Concept for World Cup
adidas today launched its new adiPower pre-cooling vest and sleeves ahead of the 2014 FIFA World Cup, which will be worn exclusively by players from nine adidas federations at the tournament including defending champion Spain, Germany, Argentina and Colombia.
Designed to help top soccer players prepare for games in warm climates -environmental temperatures of 24°C and over – by reducing body temperatures and delaying the onset of heat-induced fatigue, the adiPower pre-cooling vest and sleeves will be worn as players warm up for matches or during half time intervals.
The high-tech pre-cooling concept includes a number of hyper absorbent granule zones specifically located around the lower arms and upper back, which rigorous testing has revealed to be the body’s primary cooling areas.
Designed so that there is no direct ice in contact with the skin, the garments are stored in a freezer to maintain a temperature of close to freezing for 15 – 20 minutes, allowing players a suitable cooling period whilst playing in Brazil. 
The pre-cooling garment has been in development for a number of years and has involved testing on many amateur and professional players, including those who play in Brazil. It is currently being worn by players at their pre-tournament training camps, with some of the teams expected to debut the vest at upcoming friendly games in the USA, with temperatures expected to be around 25°C.
Join the adidas soccer conversation at www.facebook.com/adidassoccer or on Twitter: @adidassoccer #allin or nothing.
Jun 5th
adidas unveils World Cup Finale Ball
With the 2014 FIFA World Cup kicking off in two weeks, adidas today unveiled the brazuca Final Rio, the official match ball for the championship on July 13 at the Maracana in Rio de Janeiro.
The brazuca Final Rio design mirrors the brazuca official match ball with new green and gold colors inspired by the World Cup trophy.
Prior to the launch of brazuca and brazuca Final Rio, both balls went through a two and a half year testing process involving more than 600 of the world’s top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas.
brazuca is a breakthrough innovation featuring a revolutionary six-panel design. Created for every player on the field, the ball features six identical panels alongside a unique surface that will provide improved grip, touch, stability and aerodynamics on the field. brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition.
The brazuca Final Rio goes on sale June 1 and you can pre-order it now HERE.
May 29th
