Posts tagged 2014
adidas Unveils 2014 World Cup Battle Pack
A month before the 2014 FIFA World Cup kicks off, adidas today unveiled the Battle Pack cleat collection. adidas Battle Pack features a new cleat from the brand’s five silos including Lionel Messi’s signature adizero F50, the latest Predator, Nitrocharge, 11Pro and adizero F50, each with its own disruptive black and white pattern.
Every adidas player will wear Battle Pack during the 2014 FIFA World Cup including Messi, Mesut Özil, Dani Alves, Luis Suarez, Oscar, Philipp Lahm, Karim Benzema, Javi Martinez and Jozy Altidore.
The unique black and white design of Battle Pack is inspired by the war paint of native warriors and features gold stripes representing the FIFA World Cup trophy. Messi’s Battle Pack signature adizero F50 includes a blue and white pattern to celebrate the Argentina federation.
The adidas Battle Pack debuts on field for the first time during the UEFA Champions League Final in Lisbon on May 24. The collection will be available via pre sale on May 12 at www.adidas.com and hits stores on May 26 at www.adidas.com, adidas sport performance, sporting goods and soccer stores.
Fans can join the conversation on Twitter via @adidasSoccer #WorldCup or at www.facebook.com/adidasSoccer.
ADIZERO F50 MESSI
Lionel Messi’s signature adizero F50 combines revolutionary technology with the precision engineering of the four-time Ballon d’Or winner. At only 5.3 ounces the adizero F50 Messi is one of the lightest cleats in the game. In addition to the black and white design, Messi’s World Cup cleat features a blue and white pattern to celebrate his Argentina federation.
PREDATOR
The 20th anniversary Predator, the Battle Pack version includes the five control zones and provides a new focus on the sixth zone, the outsole of the cleat, through control frame technology. Worn by Mesut Özil, Oscar, Fernando Torres and Graham Zusi.
NITROCHARGE
adidas’ energy cleat, Nitrocharge includes a specialized highly elastic ENERGYSLING around the forefoot that supports side cuts and precision turns to sharpen reactions on the field. adidas’ ENERGYPULSE spring technology provides strong push offs for players while they sprint. Worn by Dani Alves, Daniele De Rossi, Javi Martinez and Omar Gonzalez.
11PRO
The 11Pro provides maximum comfort and improved touch for players. A newly designed outsole with conical studs and a comfort frame provides better pressure distribution and a TPU overlay minimizes ground impact. The 11Pro features an updated upper that uses memory foam embedded into the quilted Taurus leather upper. Worn by Philipp Lahm, Frank Lampard and Sacha Kljestan.
ADIZERO F50
Built for speed, the 5.3 ounces adizero F50 features SPEEDTRAXION, a new, high speed stud alignment that maximizes acceleration and traction, and SPEEDFOIL, a revolutionary material that combines lightweight, softness and durability for a comfortable, yet locked down heel fit. Worn by Luis Suarez, Arjen Robben, Karim Benzema and Jozy Altidore.
May 12th
Want to Drive Motor Trend’s 2014 Best Cars?
When commuting to work in a boring 4-door sedan, who hasn’t passed (or been passed by) a slick roadster and day dreamed about how fun it’d be to pilot such a car.
To help spur such fantasies, the esteemed automotive magazine Motor Trend identifies the “Best Driver’s Car,” a method of analyzing new sports cars that best deliver a balance of useable performance, accessible handling, and driver-friendly design.
Now Mobil 1 and Motor Trend, are partnering to give fans a chance to live that work commute fantasy in Motor Trend’s annual Best Driver’s Car competition. Five lucky fans will get a unique behind-the-scenes invitation to Motor Trend’s high-stakes, high-octane experience of a lifetime. The winners will not only get the chance to ride shotgun next to pro racer Randy Probst as he pushes each car to their limit in an all-out hot lap at Mazda Raceway Laguna Seca, but they will also be given the chance to test drive these high performance supercars through Monterey’s best roads. Fans can visit www.BestDriversCarExperience.com to enter.
Last year’s winners got the chance to get behind-the-wheel of some of the greatest sports cars you can buy in America. These vehicles included:
· SRT Viper
· Bentley Continental GT Speed Le Mans Edition
· Aston Martin Vanquish
· Mercedes-Benz SLS AMG Black Series
· Audi R8 V10+
· Jaguar F-Type V-8 S
· Porsche Cayman S
· Nissan GT-R Track Edition
· Mercedes-Benz E63 AMG S Model
· BMW M6
· Ford Focus ST
· Porsche 911 Carrera 4S
May 12th
adidas 2014 NBA All-Star Game Footwear Collection
Dwight Howard, John Wall, Damian Lillard and others will debut special NBA All-Star versions of the Howard 4, Crazy 8, Crazy 1 and the all-new Crazyquick 2 at the 63rd NBA All-Star Game in New Orleans. Inspired by New Orleans’ rich culture and the atmosphere of NBA All-Star weekend, the footwear collection features bright Mardi Gras colors and exciting prints which will be rolled out Feb. 14 and 15.
The Crazy 8
The classic model, originally launched in 1997, features an aggressive design that follows the form and function of the foot. The NBA All-Star Crazy 8 will be worn by players during the Rookie game and NBA All-Star Saturday Night contests. Bright orange and blue colors and splatter paint print are inspired by The Crazy 8 ($110) will be available Feb. 14 at Foot Locker, Eastbay, Finish Line, Champs, Shoe Palace, DTLR, and adidas.com.
The Crazy 1
The classic model, originally launched in 2000 features a curved, aerodynamic upper inspired by luxury automobiles. The NBA All-Star Crazy 1 will be worn by players during the Rookie game and NBA All-Star Saturday Night contests. Double foam collar provides added ankle support while the torsion system improves stability and traction. Bright orange and blue colors and splatter paint print are inspired by the architectural and art of New Orleans and celebratory spirit of Mardi Gras and NBA All-Star weekend. The Crazy 1 ($125) will be available Feb. 14 at Foot Locker, Eastbay, Finish Line, Champs, Shoe Palace, DTLR and adidas.com.
DWIGHT HOWARD 4
The NBA All-Star version of the Howard 4 features a metallic “Blast Purple” colorway for one of the most elite centers in the league. A unique take on the traditional purple of Mardi Gras, the metallic “Blast Purple” stands out on the court and gives the superstar center a unique look for the big stage of the NBA All-Star Game. The SPRINTWEB and TECHFIT upper provides lightweight support and lockdown with maximum breathability. Crazyquick technology elements include an articulated forefoot with two-way flex zones for increased traction and court feel. The Howard 4 ($125) will be available Feb. 15 at Eastbay, Finish Line, and adidas.com.
CRAZYQUICK 2
The NBA All-Star version of the all-new Crazyquick 2 features a “Vivid Berry” and black upper with “Solar Slime” splatter paint print that pays homage to the celebratory spirit of Mardi Gras and NBA All-Star weekend. The NBA All-Star Crazyquick 2 will be worn on-court by Damian Lillard of the Portland Trail Blazers (West) and John Wall of the Washington Wizards (East).
QUICKWEB upper provides increased flexibility and superior fit in the all-new style. Signature Crazyquick outsole technology is once again featured in the Crazyquick 2 for increased traction and court feel. The Crazyquick 2 ($125) will be available in limited quantities at NBA All-Star Jam Session in New Orleans on Feb. 13.
Feb 4th
Pepsi Super Bowl & Grammys Teasers
Deion Sanders, Terry Bradshaw, Shannon Sharpe, and Mike Ditka ask “What if the GRAMMYs had a Halftime Show? Tune in to THE 56TH GRAMMYs on January 26, 2014 to find out! #Pepsi #Halftime It might look like this.
Speaking of the GRAMMYS, the 56th GRAMMY® Best New Artist Program, brought to you by Pepsi, celebrates this year’s nominated artists and explores the fan inside each of these celebrity musicians.
Pepsi is partnering with The Recording Academy® to produce the 56th GRAMMY Awards® “Best New Artist” program, which is a discovery vehicle promoting the artists nominated for this annual award category.
Within the GRAMMYs Best New Artist program video series, Pepsi and the GRAMMYs are unveiling a behind-the-scenes in-depth look at this year’s nominees, featuring breakout stars who received GRAMMY nominations, including: James Blake, Kendrick Lamar, Macklemore & Ryan Lewis, Kacey Musgraves and Ed Sheeran.
The videos will give fans a sneak peek into their daily lives, their creative process and the evolution of their careers while sharing their excitement surrounding the Best New Artist nomination and describing their anticipation for Music’s Biggest Night®.
James Blake finds inspiration in the sounds of the street and chronicles his transition from a fan at the back of a club listening to a DJ to becoming the wax spinner himself.
Ed Sheeran admired the GRAMMYs from afar in the UK, but he never thought he’d be able to attain such heights. Here he talks about the pace of his creative production as he currently enjoys some downtime.
Rapper Kendrick Lamar used to dream about just one person listening to his mixtape, and here he is with a GRAMMY nom. His relentless work ethic ensures that he stays at the top of his game.
Country singer Kacey Musgraves found out she was GRAMMY nominated while she was on stage performing a show. Surrounding herself with people she enjoys being around is how she maintains her sense of family and self.
The 56th Annual GRAMMY® Awards airs Sunday, Jan. 26 on CBS – 8pm EST/7pm CST
Be a part of the conversation on Twitter with #BNA, #BestNewArtist and #GRAMMYs
Jan 24th
adidas Unveils 2014 World Cup Items
adidas is not only getting teams ready for the 2014 FIFA World Cup, but fans everywhere. Recently adidas released images of the brazuca, the official match ball of the 2014 FIFA World Cup in Brazil as well as the two top ranked FIFA teams – Spain and Germany.
The kits stand out with fresh designs and top-end tech specs, most notably the 2014 FIFA World Cup federation kits are the lightest ever produced by adidas – more than 40 percent lighter than the equivalent 2012 kits. This advancement will give the world’s best players extra freedom of movement and comfort, while retaining resilience and durability on the field in Brazil.
Let’s first take a look at the brazuca. Brazuca is a breakthrough innovation featuring a revolutionary six-panel design. Created for every player on the field, the ball features six identical panels alongside a unique surface that will provide improved grip, touch stability and aerodynamics on the field. Brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition.
Brazuca was named in September 2012 following a public vote in Brazil involving 1 million soccer fans. The name “brazuca” is an informal local term which means “Brazilian,” or to describe the Brazilian way of life. The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil.
“The FIFA World Cup match ball is the icon of the tournament as the centerpiece of every goal, every play and every touch,” said Ernesto Bruce, director of soccer, adidas America. “adidas has a rich legacy at the World Cup, providing the official match ball for every tournament since 1970. The brazuca is a breakthrough innovation built for every player on the field.”
The brazuca’s thorough two and a half year testing process involved more than 600 of the world’s top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas.
Lionel Messi, Iker Casillas, Bastian Schweinsteiger, Zinedine Zidane, AC Milan, Bayern Munich, Palmeiras and Fluminese were among the top athletes and clubs who tested brazuca. The ball was also tested in competitive international matches at the FIFA U-20 World Cup with a different print design and in a friendly match between Sweden and Argentina in February 2013.
“Brazuca has a stunning design that feels inspired by Brazil,” said 2010 FIFA World Cup winning Spanish captain Iker Casillas. “Now that the ball has been launched the tournament feels a lot closer. I’m looking forward to playing in Brazil with a great ball. Hopefully with brazuca we can get the same result as in 2010.”
Fans can purchase brazuca today at www.adidas.com/soccer and starting Wednesday at adidas retail locations, sporting goods and soccer speciality stores nationwide. Join the conversation at www.facebook.com/adidasSoccer or on Twitter via @adidasSoccer #WorldCup.
Now looking at the jerseys, from a design perspective, the jerseys stand out with designs inspired by each country. The new German kit is inspired by a sense of understated brilliance, and the value placed in quality and hard work and makes references to industrial architecture.
While the deep red color of the home jersey unites Spain, while the gold flashes symbolize the current golden era of Spanish football.
Dec 4th
