Michelob ULTRA, the fastest growing beer brand in the U.S., unveiled its highly anticipated Super Bowl commercial which uses robots to reinforce the message that while the world today is full of artificial, your beer is one thing that shouldn’t be.

With no artificial flavors or colors and only 95 calories and 2.6 carbs, Michelob ULTRA believes being human is about being fit and fun. The new commercial reminds drinkers that balance is possible, and all the hard work you put in at the gym is only worth it if you can enjoy the reward, like a cold beer with friends.

Award-winning Latin music superstar, Maluma, also makes a cameo in the commercial marking the beginning of a larger partnership with the brand.

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