In 2017 we got to see Dewey Rider as he took on a role as the heir to Dale Jr. following his retirement and the new face of Mtn Dew. This year’s new campaign represents the second chapter in Dewey Ryder’s story as Dale. Jr.’s replacement – not only on the track but as the face of Mountain Dew.

The new commercial highlights Dewey’s new ride, the perfect manifestation of his fearless and pioneering approach to racing in automobile form, complete with a Mtn Dew fridge. The hilarious spot also chronicles a phone conversation with Dale himself, following Dewey’s first appearance driving on the raceway, along with a Q&A with ESPN personality Marty Smith.

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