Leave it to Bud Light to find a true hero. Bud Light’s Super Bowl commercial “Bud Knight” picks-up immediately after the cliffhanger of “Ye Olde Pep Talk,” — finding the King and his brave army on the field of battle facing insurmountable odds fighting for the last stack of Bud Light 12-packs that are just within sight.

In true epic fashion, Bud Knight, arrives in the second quarter of the game, just when the townspeople think they are defeated…only to discover he’s only passing through on his way to purchase some Bud Light of his own for a friend’s party.

What has quickly become a pop culture phenomenon and one of the most culturally relevant and iconic phrases amongst athletes, celebrities, and consumers worldwide, “Dilly Dilly” debuted in August 2017 with Bud Light’s “Banquet” commercial. Additional spots were released in the months to follow ultimately culminating with Chapter one of the Dilly Dilly Trilogy “Wizard.”

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