I am a big fan of the Crown Royal brand. When Crown Royal Apple came out it brought the whiskey game to a whole new level. Crown Royal, one of America’s best-selling and most-loved whiskies, has enlisted the talents, and all-around creative brilliance, of actor and comedian J.B. Smoove to continue momentum for its flavored whiskies – Crown Royal Regal Apple and Crown Royal Vanilla.  As a leader within the nearly 10 million case flavored whisky category that grew 8% last year, Crown Royal looks to celebrate the fun-loving side and irresistibly delicious side of whisky with a new spirited campaign!

The latest work between J.B. and Crown Royal premiered last week called “Crown Royal Regal Apple: The Musical,” which began airing in October, also known as National Apple Month.  In a true collaboration, Crown Royal paired J.B. and his crew to create a pulsating original track, “It’s Apple Time, Baby,” along with corresponding dance moves. In the main film, J.B. struts through a lavish nightclub, as patrons jump into his dance number and join his crew for Crown Royal Regal Apple shots – all while not missing a beat.

To commemorate J.B.’s starring role and new-found crooner skills, Crown Royal crowned him as its “King of Flavor” during an uproarious coronation in New York hosted by comedian Chris DiStefano. This is not the first foray for Crown Royal and the newly anointed King. Over the last year, J.B. brought out the true meaning of “Vanilla So Good,” to launch Crown Royal Vanilla.

After watching JB’s new video check out the Crown Royal recipes below.

Featured Recipes

Chilled Neat Apple Shot

1.5 oz. Crown Royal Regal Apple

The Big Apple

1.5 Crown Royal Regal Apple

.75 oz. Ginger Ale

.5 oz. Fresh Lemon Juice

Garnish with Lemon Wedge

Instructions: Combine Crown Royal Regal Apple, ginger ale and fresh lemon juice into a shaker with ice. Pour into a rocks glass over ice and garnish with a lemon wedge.

The Green Flag

1.5 oz. Crown Royal Regal Apple

1 oz. Pineapple Juice

.25 oz. Fresh Lime Juice

.25 oz. Simple Syrup

2 oz. Ginger Beer

Instructions: Build all ingredients into a shaker with ice. Stir and pour into a collins glass with ice. Top with ginger beer and garnish with a pineapple wedge.

Vanilla Old Fashioned

1.5 oz. Crown Royal Vanilla

0.25 oz. Simply Syrup

3 dashes Angostura Bitters

3 dashes Orange Bitters

Orange Peel Twist

Instructions: In old-fashioned glass, combine simple syrup and bitters. Fill glass halfway with ice, then stir. Add enough ice to fill glass. Squeeze orange peel over glass to extract oils, add peel to glass and add whiskey. Stir just until drink is cold and serve.

Crown Vanilla and Hella Cola

1.5 oz. Crown Royal Vanilla

1 oz. Hella Cola Cocktail Syrup

3.5 oz. Club Soda

Whole Madagascar Vanilla Bean

Wedge of lime, optional

Instructions: Fill a highball glass with ice; add Crown Royal Vanilla, Hella Cola Cocktail Syrup and Club Soda. Using vanilla bean as a stirrer, gently stir drink for several seconds and leave vanilla bean in with straw. Drop in lime wedge without squeezing (optional).

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