Looks like Mountain Dew will be sending out some new videos this year. They are kicking off 2017 in a big way with a new global Do The Dew campaign centered around the belief that There’s No Feeling Like Doing. Behind the campaign launch will be a series of creative including a new TV spot, a graphic transformation and more. The first piece in the series, titled “Fade Away,” debuts today on social channels and television, and stars DEW pro-skateboarder Sean Malto – bringing to life the feeling Malto experiences when he is at the height of his game and everything around him fades away, leaving him with an exhilarating sensation.

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