Do you remember the story earlier this year that talked about Budweiser unveiling its ambitious plan to go to Mars? Well guess what they are moving in the right direction. Next month, the brand will send its first experiments to the International Space Station in its first step to reach the long-term goal of being the first beer on Mars— because if you can’t bring a beer to Mars, why go?

The King of Beers is working towards creating a microgravity brew by sending barley, a key ingredient in the iconic Budweiser recipe, to the International Space Station. The two experiments, seed exposure and seed germination, will evaluate how barley reacts in a microgravity environment.

These barley experiments will be conducted via SpaceX’s upcoming cargo supply mission, launching on December 4 from Cape Canaveral Florida. The seedlings will be in orbit for exactly 30 days before being brought back down to earth for Budweiser’s innovation team to analyze – setting the foundation and blueprint for Budweiser’s next move in brewing the beer of the future!

“Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars,” said Ricardo Marques, vice president, Budweiser. “We are excited to begin our research to brew beer for the red planet.”

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